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    Global brands question media transparency in Africa: MediaPath opens its doors in SA

    by mm Ed 23rd Mar 2021, 4:57 pm 0 Comments

    In early 2017, P&G’s chief brand officer, Marc Pritchard, delivered what was billed by Marketing Week as ‘the most important speech in marketing.’ He called for transparency in media buying and viewability and observed, “we have a media supply chain that is murky at best and fraudulent at worst.” Now, four years on, did Pritchard’s […]

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    Nelson Mandela Bay advertising agency ups the ante, takes aim at metro’s high youth unemployment

    by mm Ed 23rd Mar 2021, 4:50 pm 0 Comments

    Boomtown, an advertising and marketing communications agency based in Nelson Mandela Bay, has taken aim at the city’s high youth unemployment rates by more than doubling the intake for its graduate internship programme, Bayeza. After its experience with its first graphic design intern Pola Maneli in 2012, Boomtown has assisted 22 – or 2 or […]

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    The Marketing Research Foundation announces first MAPS data

    by mm Ed 19th Mar 2021, 11:44 am 0 Comments

    The Marketing & Research Foundation (MRF) is pleased to announce the availability of the latest Media and Product Survey (MAPS) data, the most comprehensive brands and products research in South Africa. The MRF will be hosting a virtual webinar to introduce MAPS to the media, marketing and advertising industry on Thursday, 25 March 2021. “This […]

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    Tagged with: Johann Koster, Marketing Research Foundation, MRF

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    The BRC’s interim radio data available end March!

    by mm Ed 19th Mar 2021, 11:39 am 0 Comments

    Hot on the heels of last month’s announcement that the BRC (Broadcast Research Council) would be releasing interim radio data, surveyed by Ask Afrika, the marketing and communications industry can expect the first release of data to software bureaus by the end of March 2021. “We’re extremely excited about the availability of this data, particularly […]

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    Tagged with: BRC, Gary Whitaker, The Broadcast Research Council of South Africa

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    Wake Up South Africa and join the conversation on Clubhouse

    by mm Ed 9th Mar 2021, 3:31 pm 0 Comments

    Clubhouse is the latest social media platform to take South Africa by storm. Although this voice-based platform is by invite only and for now, only available to Apple users, five South African friends have launched Wake Up South Africa, a new breakfast talk show on Clubhouse from 08h00 – 09h00 every weekday. It’s a show […]

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    Tagged with: Brent Lindeque, Clubhouse, Good Things Guy

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    Every country needs an audience measurement organisation

    by mm Ed 2nd Mar 2021, 11:23 am 0 Comments

    The recent Pan African Media Research Organisation (PAMRO) Research virtual conference expunged all doubt that what every country needs, is an organisation to track audience measurement. Equally as important are the industry bodies that govern them. The conference presenters were from London-based agency, pure X media, a strategic consultancy that specialises in media measurement systems, […]

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    Tagged with: PAMRO, Sifiso Falala

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    Astrazeneca launches innovative asthma awareness campaign

    by mm Ed 24th Feb 2021, 2:30 pm 0 Comments

    Over-reliance on reliever pumps linked to increased risk of asthma attacks  Recent updated global recommendations have overturned decades of asthma care and represent the most significant change in asthma management in over 30 years. This is according to the Global Initiative for Asthma (GINA). To inform asthma patients about the new GINA recommendations, an integrated […]

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