WPP last month celebrated the power of inclusive creativity at the inaugural Unite South Africa Awards, recognising the best LGBTQIA+ affirming work from WPP agencies in South Africa over the past three years. Presented in partnership with Mamba Online and The Other Foundation, the awards were spearheaded by WPP Unite, the company’s global LGBTQIA+ community, championing inclusion and […]
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Western Cape Government partners with Ogilvy
After a rigorous pitch process, the Western Cape Government has selected Ogilvy South Africa as their impact partner. The Western Cape Government is committed to providing all residents the opportunity to improve their quality of life and the chance to realise their potential – they’re doing it FOR YOU. “Ogilvy demonstrated a unique understanding of our […]
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Jacques du Preez appointed to the World Out of Home Organization board
Jacques du Preez, CEO at integrated marketing solutions and media group Provantage, has been appointed to The World Out of Home Organization (WOO) board in the role of Director for Africa. The WOO is the only global Out of Home Association working to promote and improve the OOH industry on behalf of its members. On […]
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2024 Holiday shopping season will look different
Holiday shopping season will look different for retailers this year as shoppers take on more debt By Zuko Mdwaba, Salesforce Area Vice President & Africa Leader New Salesforce research shows that 37% of indebted consumers are using their credit cards more today than they were a year ago, while 32% report using alternative credit services […]
Continue readingMore TagVML Says “Bye for now” To Vodacom
VML South Africa and Vodacom are parting ways. The announcement comes in the wake of a scheduled pitch process that took place as the contract between the two companies neared completion. The announcement marks the conclusion of a successful partnership during which Vodacom enjoyed unprecedented marketing success with a series of high-profile campaigns that aligned […]
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Vodacom SA appoints Ogilvy SA as its Integrated Lead Partner Agency
Vodacom South Africa is proud to announce that Ogilvy South Africa has been appointed as the Integrated lead agency to deliver integrated through-the-line marketing services, with effect 1 August 2024. Commenting on the appointment of Ogilvy South Africa, Andisa Ntsubane, Managing Executive of Brand, Marketing and Communications at Vodacom said, “Aligned to our operational cadence, […]
Continue readingMore TagThe World’s Most Effective Marketers are announced
Effie Worldwide has today announced the 2023 Effie Index® (effieindex.com), the 13th annual ranking of the companies behind the world’s most effective marketing initiatives. FMCG/CPG, fast food and beverage companies dominated this year’s rankings, with 3 out of the Top 5 Most Effective Brands being QSRs. AB InBev and McDonald’s demonstrate their dedication to effectiveness […]
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Effie SA Hosts Dialogue on AI’s Impact on Marketing Effectiveness
Effie South Africa recently hosted a groundbreaking dialogue featuring a panel of leading advertising executives and industry experts. The dialogue focused on the profound impact of artificial intelligence (AI) on the effectiveness of marketing campaigns and the broader agency-client ecosystem. Under the theme “From Disruption to Creation: AI’s Impact on the Agency-Client Ecosystem,” the dialogue […]
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Effie South Africa Extends 2024 Deadline
The Association for Communication and Advertising (ACA) and Effie Awards South Africa have extended the deadline to enter this year’s programme and are calling on South African agencies, clients, media partners and start-ups to submit their Effie Awards entries before the final extended deadline on Thursday 13th June. “We understand how demanding agency life can […]
Continue readingMore TagVisionet Launches at Kruger Mpumalanga International
Airport Ads®, part of the Provantage family of companies, has announced the extension of its exclusive airport advertising rights at Kruger Mpumalanga International Airport (KMIA) – the gateway to the world’s most iconic game reserve, the Kruger National Park, the Blyde River Canyon, ancient caves and many scenic and heritage attractions. Airport Ads has held […]
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