The Brave Group is proud to announce its outstanding achievements in the 2023 SCOPEN evaluations, earning the title of one of the most awarded agencies in South Africa. CEO Musa Kalenga expressed his immense pride and gratitude for this recognition, emphasising a significant leap from twenty-fourth to second place in client rankings: “This recognition from […]
Miller Lime Launches in South Africa promising a new level of refreshment in the market Ushering in a new level of excitement and enjoyment in the beer category, offering consumers a refreshing option to invigorate their taste buds, Miller Genuine Draft have added a new addition to the family, with the well-timed introduction of Miller […]
The Springboks have returned to South Africa following a record-breaking victory at the 2023 Men’s Rugby World Cup. When the team landed at OR Tambo International Airport, thousands of fans gathered to welcome the champions home as they made their entrance via the Airport’s International Arrivals terminal. Brands took advantage of the moment by ensuring […]
Following South Africa’s record-breaking fourth win at the 2023 Rugby World Cup, many forward-thinking brands are winning, too. These tapped into the nation’s zeitgeist, achieving maximum impact with omnichannel advertising platforms, generating widespread engagement and emotional connections with audiences riding the wave of positivity. Out-of-home (OOH) advertising is consistently included in the marketing mix by […]
In a world where restaurant brands come and go, Ocean Basket has managed to maintain its family ethos and authenticity while expanding to become a global brand that has found a home in a remarkable 17 countries around the world. One of the defining features of Ocean Basket’s journey is that it remains a family […]
To provide a much-needed 2023 television universe update, the Broadcast Research Council of South Africa (BRC) commissioned a new Television Establishment Survey (ES). The results of the new ES have been presented and are available via the relevant planning bureaux. “The Television universe was updated in October 2020; however, much has happened over the past […]
The Springboks have won the Rugby World Cup for a historic fourth time, breaking the world record as the team to win the most World Cup tournaments ever. Following the team’s victory tour around the country, Nielsen Sports SA TV viewership insights note another victory for the national team – and rugby in general – […]
