Cinemark first to bring hologram advertising to Africa Cinema advertising has been the advertising medium of choice for brands because it can engage various demographics successfully by creating the right conversations, with the intended target market at the right time. Strategic movie scheduling will ensure that a brand’s key message will be received by the […]
Advances in technology and computing power make it possible to fuse multiple research surveys. Essentially there is no more need for outdated brand diaries in 2018. “Picture this,” says Peter Langschmidt, consultant to the PRC (Publisher Research Council). “It’s 1975 and paper diary research is state-of-the-art when conducting FMCG brand research. It’s now 2018, with […]
As Zimbabwe courts investors and ramps up efforts to create a business-friendly environment, connectivity and communication will be key to forging a path towards the country’s digital future, says Never Ncube, CEO of Dandemutande, a licensed Internet Access Provider and ISP, which has been operating since 1996 in Zimbabwe. Dandemutande is owned by Gondwana International […]
SPARK Media has always touted the value that advertisers get by advertising in quality online environments. A new study overseas proves that these quality online environments are actually 42% more cost effective. “This recent study conducted by GroupM UK and Newsworks is what many publishers have been waiting for and what we’ve always said,” says […]
There is an unmissable opportunity in August for anyone looking to kick-start their own business or wanting growth and success from existing entities. This one-day showcase takes place on 2 August 2018 at the Gallagher Convention Centre, Johannesburg and is hosted by the National Small Business Chamber (NSBC) and World Famous Events. The Business Show […]
Did you know: the human brain processes sound at a higher speed than any of its other senses, making it a great tool to connect audiences with content and their emotions. Andreas Furtner who is the sound guru at Magnetic Storm uncovers the power of sound. The human brain only needs 146msecs to react to […]
Sooner or later, death will call on every one of us and yet it is hardly the go-to conversation with friends and family, making it even more difficult to discuss with complete strangers – which is why Old Mutual decided to get expert advice on marketing its funeral policies in a way that not only […]
