Since relaunching its popular Shoppa Show™ platform in 2018, ProActive™ has recommitted itself to driving real-time engagement among consumers, particularly those within the LSM 4-7 market. These highly entertaining shows do wonders for brands that want to reach consumers directly and change their buying behaviour. Digital marketing may expand the reach of a brand, but […]
MASA closed off another impactful year at its recent thirteenth Annual General Meeting, detailing important contributions to the marketing profession and industry. These include the completely overhauled Professional Marketing Designations South Africa programme, the introduction of the MAPs Products and Brands research initiative to replace AMPS, and helping to safeguard marketing self-regulation through the establishment […]
rooi rose magazine, part of Caxton Magazines, is proud to announce the second season of rrRADIO, the first, free Afrikaans podcast channel for women, launching on 8 October 2019. “The response to our first season was overwhelmingly positive from our listeners”, says rrRADIO Executive Producer and Deputy Editor of rooi rose, Hannelie Diedericks. “It’s been […]
South Africa’s heritage brand Living and Loving, now rebranded to Living & Loving Online, has just launched the third season of its online parenting vlog series #123Parent with wife, mother, artist and performer Melissa Swart. The brand has also announced the launch of Pappa Bakes hosted by actor and producer, JC Snooke of Wie’s jou […]
Airport Ads® has renewed its contract with Kruger Mpumalanga International Airport (KMIA) and in the process strengthened its position as South Africa’s market leader in the airport advertising space.The contract has been renewed for another five years until June 2024, following on from the initial five-year concession agreement signed in 2014. The end result is […]
After only eight months since opening its doors, media agency Meta Media has scooped third at the 11th annual MOST Awards in two of the toughest categories: the prestigious Full Service Media Agency award and overall Media Agency of the Year sector. Celebrating excellence in the media industry, it was a really good evening for […]
A new division created by full-service agency, HaveYouHeard, is innovating the broadcast media and branded content spaces. Called inBroadcast, it was created in response to the many different and cost-efficient opportunities that are emerging to challenge the traditional broadcasters’ role, from bespoke platforms built to amplify a single message through to brands themselves becoming broadcasters. […]
