Open post

Provantage launches SA’s first real-time, place-based media audience measurement tool

Provantage, a leading provider of Out-of-Home (OOH) media and full-service marketing solutions, is pioneering the first comprehensive, globally recognised audience measurement tool for Place-Based Networks (PBN) in the South African OOH sector. Provantage Tracking – or Protrack – employs the internationally proven AllUnite audience measurement technology platform, which provides verifiable audience measurement in the OOH […]

Continue readingMore Tag

Provantage and T+W Launch Ant Lion – A Full Service Digital Content Agency

Integrated Out-of-Home (OOH) media and marketing services group Provantage and T+W – an award-winning agency and production company renowned for sports and entertainment storytelling – have launched digital content agency, Ant Lion. Spearheaded by General Manager Lesego Thomas, the Agency adds a new dimension to Provantage’s extensive portfolio, with a unique focus on creative campaigns […]

Continue readingMore Tag

Tomorrow’s Commerce 2024 Report

20 commerce insights that will shape how brands interact with customers in a changing commerce landscape VML, the industry’s largest creative company, has launched its 7th edition of Tomorrow’s Commerce, a report of trends predicted to influence and shape the future of commerce. The research and analysis underscoring the report rely on the company’s global […]

Continue readingMore Tag
Open post

ACA Intern Programme: Nurturing Future Talents in Collaboration with MICT SETA

The Association for Communication and Advertising (ACA) is pleased to provide an update on its Internship Programme, enabled through its collaboration with advertising schools, member agencies and the MICT SETA, a key player in developing skills within the sector, working collaboratively with industry stakeholders to ensure a well-trained and dynamic workforce. The ACA’s Education Tribe, […]

Continue readingMore Tag
Open post

On Track to Better: Workbench rolls out inspired integrated campaign for Halfway Group

The automotive and services giant, the Halfway Group, tasked Workbench – its lead integrated communication agency – to develop a multifaceted, consumer-facing communication campaign. This campaign aimed to further generate hype, excitement and brand meaning across a variety of media touchpoints following their successful 2022 #JourneyMade campaign. Workbench delivered, in the form of “On Track […]

Continue readingMore Tag
Open post

Outdoor Network’s Innovative Rotating Digital Billboard Network Goes National, Maximising Reach, Impact and ROI for Advertisers

Outdoor Network, part of the Provantage family of companies, has achieved national presence with its digital rotator network, having launched an additional rotating site in Kimberley. The network of large-format digital 3x6m screens now spans all nine provinces, with 20 digital rotators countrywide. This latest addition to Outdoor Network’s ever-expanding portfolio allows brands to reach […]

Continue readingMore Tag

Posts navigation

1 2 3 4 46 47 48
Scroll to top