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OOH

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    Provantage Evolves into an Integrated Media and Marketing Powerhouse

    by mm Ed 28th Feb 2023, 6:46 pm 0 Comments

    Since its inception in 2003, Provantage Media Group has grown exponentially, establishing itself as one of the top Out of Home Media specialist companies in Africa. In a fast-moving, fluid industry, Provantage Media Group will now rebrand, streamlining its name to Provantage, and positioning itself as a multifaceted marketing services business. Provantage’s Out of Home […]

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    Outdoor Network Launches Second Rotating Billboard in Mpumalanga

    by mm Ed 6th Feb 2023, 10:26 am 0 Comments

    Outdoor Network, one of South Africa’s leading out of home (OOH) media owners, is taking its digital-focused strategy to new heights, expanding its network footprint to eMalahleni, Mpumalanga. The new, high-definition, rotating digital site measures 3m x 6m and is strategically located on OR Tambo Drive, one of Witbank’s busiest arterial routes, reaching local audiences […]

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    Digital Out of Home Advertising – The Answer To a Cookieless Future?

    by mm Ed 2nd Feb 2023, 4:23 pm 0 Comments

    Google’s announcement that third-party cookies will be phased out in 2023 has left many brands at a loose end. As no alternative identifiers to track individuals will be implemented in the future, hyper-targeted advertising based on consumers’ internet activity will become more of a challenge. As a result, brands are seeking out innovative new ways […]

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    Travel is back – with brands advertising at airports benefiting

    by mm Ed 28th Nov 2022, 2:00 pm 0 Comments

    Travel is back on the agenda for many, and this is good news for advertisers looking to attract customers at airports and keep them engaged. Brands that dominated the airport space pre-covid are demanding to own their iconic sites again. Ciska John, Advertising Manager at Airports Company South Africa (ACSA) says airport advertising enhances the […]

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    Hollard Changemaker – Creativity and a little good makes a big change

    by mm Ed 28th Nov 2022, 1:45 pm 0 Comments

    Insurance provider Hollard has launched a boldly creative OOH campaign while taking on a social purpose mission in partnership with billboard industry leaders Outdoor Network and Street Network (part of the Provantage Group). The Hollard ChangeMaker campaign calls on all South Africans to volunteer their time and effort to serve communities in need, aiming to […]

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    Outdoor Network’s high-definition (HD) rotating digital site a first in Cape Town

    by mm Ed 23rd Nov 2022, 11:52 am 0 Comments

    Outdoor Network one of South Africa’s leading out of home (OOH) media owners is a step ahead of its competitors boasting its first digitised billboard in the Western Cape. The new, high-definition, rotating digital site is strategically located on Koeberg Road in Milnerton – a key traffic location.  According to Outdoor Network’s General Manager Thulani […]

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    A day in the life of the distracted driver

    by mm Ed 10th Aug 2022, 12:38 pm 0 Comments

    By Thobekile Radebe, OOH Strategist at The MediaShop As with all of us, there are so many brands vying for my attention from the moment I leave the house to when I finally reach my destination. Between making sure that I balance my mascara wand in my one hand (while stopped at the robot of […]

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    Tagged with: The MediaShop

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