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    AVBOB Campaign Optimises National Reach with Outdoor Network

    by mm Journo 22nd Nov 2021, 11:48 am 0 Comments

    Insurance and funeral service provider AVBOB has undertaken a national, geographically targeted approach to ensure maximum Out of Home (OOH) media exposure in partnership with billboard industry leader Outdoor Network. AVBOB’s marketing agency booked 130 strategically selected sites across South Africa, leveraging Outdoor Network’s national footprint across a range of metropolitan and secondary town environments. […]

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    Tagged with: Mzi Deliwe, Outdoor Network, Provantage Media Group (PMG)

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    Mandisi Ads gives impetus to the COID Act

    by mm Ed 4th Nov 2021, 12:26 pm 0 Comments

    In a recent impactful Out of Home (OOH) campaign for the GCIS (Government Communication and Information), Cape Town based OOH media owner Mandisi-Ads proves that local knowledge of the media industry provides the best chance for advertising success. Mandisi Ads, a division of Mandisi Media Group, has launched another successful nation-wide OOH Mall campaign for […]

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    Tagged with: Mandisi Maqetuka, Mandisi Media

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    adidas prioritises maximum visibility with iconic Outdoor Network site

    by mm Ed 6th Jul 2021, 1:54 pm 0 Comments

    Leading international sports brand adidas has partnered with Outdoor Network to take ownership of an iconic Johannesburg Out of Home (OOH) site and drive awareness of one of its most memorable campaigns. adidas first launched the idea of Impossible is Nothing in 2004 and relaunched the brand attitude earlier this year, using globally recognised personalities […]

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    Tagged with: Outdoor Network

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    Programmatic Digital out of Home has arrived…Ifikile EMzansi!

    by mm Ed 6th Jul 2021, 10:16 am 0 Comments

    By Lukanyo Bushwana, Strategist at The MediaShop Covid-19 has undeniably acted as a catalyst to speed up digital adoption and introduce new trends at a rate that few could have predicted. As a result, the vast majority of marketers have refocused their digital efforts and rightfully so; you fish where the fish are. Every impression […]

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    Tagged with: Lukanyo Bushwana, The MediaShop

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    Beam Suntory on par with Golf Ads campaign

    by mm Ed 6th Jul 2021, 10:12 am 0 Comments

    International premium spirits company Beam Suntory has opted for the Golf Ads environment as the perfect landscape from which to extract maximum value from a national Out of Home campaign. That’s for its Roku Gin and Toki Whisky products, as it matches these premium alcohol brands with the predominantly-affluent and high income-earning audience – the […]

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    Tagged with: Golf Ads

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    Outdoor Network – Driving a Proudly South African Agenda in an untransformed billboard industry

    by mm Ed 20th May 2021, 12:24 pm 0 Comments

    By Mzukisi Deliwe, Deputy CEO of Provantage Media Group In September it will be five years since Provantage Media Group and Outdoor Network announced the merger of their respective Out of Home media operations, making the coming months a good time to reflect on the journey that ON has taken with PMG and how it […]

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    Tagged with: Provantage Media Group (PMG)

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    First Hybrid Billboard in SA

    by mm Ed 17th May 2021, 12:05 pm 0 Comments

    Outdoor Network has strengthened its market-leading position in the South African Out of Home (OOH) industry by launching an innovative hybrid billboard that is set to provide advertisers with an enhanced media solution designed specifically to deliver greater levels of impact and recall of brand communication. In the process it continues to set the standard […]

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    Tagged with: Outdoor Network

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