The latest release of three years of fused ROAD research, highlights how the industry is better equipped to evaluate and plan OOH, with a currency that offers the same metrics as other media types. This new release allows for all users to optimise media planning and buying, and to develop effective strategies – music to […]
Primedia Outdoor made Valentine’s Day extra special, by taking over the streets and social media. They invited the public to send Valentine’s Day messages of love to their partners, family, friends and colleagues on Twitter and then have their message automatically showcased on Primedia Outdoor’s urban and mall digital out-of-home holding. People joined in their […]
Considered one of the best-known township tourism attractions in Soweto, Sakhumzi Restaurant is rebranding to further reflect its core identity and originality. Effective from 16 February 2019, the restaurant’s rebranding campaign will dominate the streets of Johannesburg with eye-catching billboards courtesy of Primedia Outdoor.Sakhumzi Maqubela, CEO of Sakhumzi Restaurant said, “Our restaurant is more than […]
Corporate South Africa may have shut down over the holiday season, but for brands wanting to continue speaking to a targeted audience, Golf Ads™ continued offering an effective solution over a time period when most traditional advertising often misses the mark. Golf Ads™ has an innovative product portfolio with a presence at 80 key golf […]
Nfinity, an innovation hub of entrepreneurial businesses headed by Ken Varejes and his management team, has announced Out of Home players Reveel as the latest business to join the fold. Reveel is an innovative Out of Home business with a specific focus on Digital Out of Home (DOOH), large format and non-traditional platforms. Nfinity CEO […]
Shamy Naidu, Executive: Transit Ads™ outlines the importance of implementing 360° advertising campaigns within the highly effective, high frequency and captive transit environment. As in any other advertising environment, the need for a 360° campaign in the transit environment is vital to ensure maximise ROI and to keep brand and product top of mind. Transit […]
With an astounding 900 square metres of roadside Digital Out-of-Home (DOOH) in South Africa already, Primedia Outdoor launches another breath-taking highway LED billboard along the M4 Southern Freeway in Durban, KwaZulu-Natal. This colossal digital network positions Primedia Outdoor as a robust media partner in the OOH landscape delivering the best locations and high-quality products into […]
