In order to attract shoppers to the newly refurbished and extended East Point Shopping Centre in Ekurhuleni, the mall has implemented a marketing campaign which features a strategic mix of communication touchpoints including OOH media, experiential marketing and social media. Mall Ads™ is supporting the campaign by amplifying it through strategically positioned hanging banners. With […]
As part of growing its digital footprint in Sub-Saharan Africa, Primedia Outdoor has recently gone a step further to install new 4m x 8m and 3m x 6m LED screens in eSwatini and Lesotho respectively, marking its position as digital leaders. Driven by demand and considerable content opportunities, these dynamic structures offer unique advertising for […]
Craig Wallis, Business Unit Manager at The MediaShop offers a snapshot The South African OOH (out of home) industry never ceases to amaze me with the incredible growth of media types, and its concomitant innovation. There are so many young, and passionate entrepreneurs out there that it bodes well for our country. Possibly the most […]
Peter KohlÖffel of ProActive™ explains that social, digital and experiential need to work hand in hand to achieve excellent results. In a world saturated with technology, staying close to your consumers is of paramount importance – especially if you want to cut through the clutter, be noticed and be exciting enough for consumers to want […]
Mall Ads™ is unlocking income opportunities within the mall environment and thereby providing brands with solutions for effective OOH campaigns and the creation of additional revenue streams for landlords. One such solution is a retail touchpoint in the form of Pop Up stores. Mall Ads™ was selected by the SA Corporate Real Estate Fund to […]
Mall Ads™ is pioneering the move to finding effective solutions through which retail landlords can benefit from non-GLA (non- gross lettable area) revenue streams and unlock opportunities for effective OOH campaigns within the mall environment. John Faia, General Manager of Mall Ads™ explains how. After we launched Mall Ads™, our research showed that there is […]
Mall Ads™ is pleased to announce that Trudi Lovegrove has joined the team as Agency Accounts Manager. This portfolio is in addition to Lovegrove’s Street Network portfolio where she has excelled over the past 24 months. Lovegrove is a seasoned executive professional who has held a number of senior corporate positions in her 30-year career. […]
