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At Work While Consumers Play

Johan Scholtz, Head of Golf Ads and Provantage CFO, highlights the strategic value of Out-of-Home (OOH) advertising on golf courses. Scholtz discusses how OOH ads seamlessly integrate into the golfer’s journey, creating multiple touchpoints that engage an affluent, relaxed audience. South African golf legend Ernie Els said, “If you don’t believe you can make every […]

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Provantage launches SA’s first real-time, place-based media audience measurement tool

Provantage, a leading provider of Out-of-Home (OOH) media and full-service marketing solutions, is pioneering the first comprehensive, globally recognised audience measurement tool for Place-Based Networks (PBN) in the South African OOH sector. Provantage Tracking – or Protrack – employs the internationally proven AllUnite audience measurement technology platform, which provides verifiable audience measurement in the OOH […]

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Outdoor Network’s Innovative Rotating Digital Billboard Network Goes National, Maximising Reach, Impact and ROI for Advertisers

Outdoor Network, part of the Provantage family of companies, has achieved national presence with its digital rotator network, having launched an additional rotating site in Kimberley. The network of large-format digital 3x6m screens now spans all nine provinces, with 20 digital rotators countrywide. This latest addition to Outdoor Network’s ever-expanding portfolio allows brands to reach […]

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From Local to Hyperlocal – Street-Level Media Brightens Up Urban Landscapes

Bus shelters, street poles, curbside dustbins, street name ads and shopping centre parking lots in South Africa’s major metropolitan areas are among the spaces via which Street Network (a Provantage Company) has adopted a “hyperlocal” advertising approach to connect with pedestrians, shoppers and commuters in their urban and suburban back yards.   Simply put, hyperlocal […]

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Provantage Evolves into an Integrated Media and Marketing Powerhouse

Since its inception in 2003, Provantage Media Group has grown exponentially, establishing itself as one of the top Out of Home Media specialist companies in Africa. In a fast-moving, fluid industry, Provantage Media Group will now rebrand, streamlining its name to Provantage, and positioning itself as a multifaceted marketing services business. Provantage’s Out of Home […]

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