The Marketing Research Foundation’s (MRF) latest iteration of MAPS (Marketing All Product Survey) data has been released. Interesting changes in consumer behaviour has come to light, especially over the past two years. The July release which, for the first time, enables users to compare two calendar years of data, delivers a national survey of 20 […]
Bus shelters, street poles, curbside dustbins, street name ads and shopping centre parking lots in South Africa’s major metropolitan areas are among the spaces via which Street Network (a Provantage Company) has adopted a “hyperlocal” advertising approach to connect with pedestrians, shoppers and commuters in their urban and suburban back yards. Simply put, hyperlocal […]
Visitors to the V&A Waterfront’s main Centre Court this past week will have likely done a double take as LEGO® City characters appeared to leap and even zip line from the walls in the brand’s latest digital out-of-home (OOH) advertising offering that brings the LEGO world to life. The innovative 3D digital billboard forms part […]
Since its inception in 2003, Provantage Media Group has grown exponentially, establishing itself as one of the top Out of Home Media specialist companies in Africa. In a fast-moving, fluid industry, Provantage Media Group will now rebrand, streamlining its name to Provantage, and positioning itself as a multifaceted marketing services business. Provantage’s Out of Home […]
Outdoor Network, one of South Africa’s leading out of home (OOH) media owners, is taking its digital-focused strategy to new heights, expanding its network footprint to eMalahleni, Mpumalanga. The new, high-definition, rotating digital site measures 3m x 6m and is strategically located on OR Tambo Drive, one of Witbank’s busiest arterial routes, reaching local audiences […]
Google’s announcement that third-party cookies will be phased out in 2023 has left many brands at a loose end. As no alternative identifiers to track individuals will be implemented in the future, hyper-targeted advertising based on consumers’ internet activity will become more of a challenge. As a result, brands are seeking out innovative new ways […]
Travel is back on the agenda for many, and this is good news for advertisers looking to attract customers at airports and keep them engaged. Brands that dominated the airport space pre-covid are demanding to own their iconic sites again. Ciska John, Advertising Manager at Airports Company South Africa (ACSA) says airport advertising enhances the […]
