Even if you don’t consider yourself ‘a gamer’, chances are you engage in at least some form of gaming in your day-to-day life. Maybe you keep yourself busy by playing mobile games at night while you watch your favourite series, or maybe you just don’t feel like your day has really started until you’ve completed […]
If you’re not advertising your brand or product online, it’s invisible to the world beyond your immediate physical community. That’s where digital advertising comes in. Digital advertising is easily targeted at particular audiences, down to individual level, and tailored to particular audiences who can immediately follow calls to action. It’s an essential part of the […]
Video content can enable e-commerce websites to replicate real-life customer experiences, enticing visitors to spend more time and add items to their shopping carts, all in the video. By Ben Wagner, CMO, VMLY&R South Africa It doesn’t seem that long ago that customers were prohibitively fearful of transacting online. The idea of entering your bank […]
Nicky James, managing director, Tribeca Public Relations Crises can be unpredictable, impacting businesses of all sizes and industries. However, the approach to crisis management today has undergone a significant transformation compared to two decades ago. While the response principles remain the same, the time in which to respond, and the tools available have drastically changed. […]
It’s a global problem: Many qualified young people struggle to find jobs despite having degrees because they lack experience. Of course, how can they gain experience if no one is prepared to employ them? Research from the Quarterly Labour Force Survey (Statistics South Africa) shows that South Africa’s unemployment rate in the first quarter of […]
By Ima Peter, Business Unit Director and Head of Corporate at Razor PR The trend of ‘unofficial collaboration’ not only connects brands with people, with authenticity, but has opened up new revenue streams (and risks) for businesses that make this connection with popular culture. Here’s why you need to take note of this evolving trend. […]
By Richard Frank, CTO of Flow Communications Artificial intelligence (AI) chatbot system ChatGPT is generating poems, articles and songs, and is writing code and social media campaign ideas in mere seconds, setting the world alight with questions and concerns. Creative professionals are asking: are we in danger of losing our jobs to Chat GPT? Are we plagiarising when we outsource parts […]
