by Michael King: Head of Reprise Digital South Africa, an IPG Mediabrands company When thinking ‘search’, you’d be forgiven for assuming that Google leads the pack. A global study has shown that consumers begin their retail related searches on Amazon first (46%) followed by Google searches (34%). That may seem surprising considering that Google has […]
Dan Pinch, executive creative director at King James Group and co-founder of King James Digital Cape Town, I’m probably not alone in feeling that a lot of what brands do on social media doesn’t work that well. Despite increased media and production budgets, teams of specialists, and expensive social management tools something often feels flat. The […]
Heather Astbury, Managing Director and Co-founder of The Reputation People, explains why it could be. Did you know the Chinese word for crisis is made up of two characters – one representing threat and the other representing opportunity? This is worth remembering because every crisis, no matter how serious, allows a business the opportunity to […]
Makgotso Sekete, Media Strategist at The MediaShop As a third world country, traditional media is our main method of communication with radio, television and OOH the highest consumed mediums across various markets in South Africa. But digital is growing at a rapid rate and is enabling huge brand integrations. Digital marketing has brought consumers closer […]
Marketers are adopting ecommerce at a rapid rate and can reap great rewards, says Michael King, Head of Reprise Digital South Africa, an IPG Mediabrands company. In the past, and especially in South Africa, brands have been reluctant to sell goods and services online and consumers have been hesitant to share their credit card details. […]
Andile Qokweni Business Unit Manager at The MediaShop No better situation demonstrates the availability of content across the board than the amount of entertainment available to kids. I grew up in the 90s with an MNET decoder and I felt I had an infinite amount of youth based entertainment options. For some of our younger […]
The climate crisis has been a dark cloud on the horizon for some time now, but 2019 is the year the world’s political and business leaders at Davos officially put the issue at the top of their “worry list”. And Prince William recently asked Sir David Attenborough the ultimate question: “Why has it taken so long for […]
