By Business Alchemist – Andreas Smit. Last year saw a focus on digital and television advertising with an understandably cautious approach to below the line marketing. Due to social distancing, sanitising, and the barrier of mask-wearing, in-store promotions and activations suffered. Yet there were brands who took up the challenge to innovate by using physically […]
Marino Sigalas, Associate Director at The MediaShop The end has been coming for a long time. Newspaper circulations have been dwindling for years but COVID has exacerbated a shocking and sharp decline that I doubt many will recover from. Here’s a look at circulations from as far back as 1997. It’s clear that the heyday […]
Claire Herman, Media Operations Lead at The MediaShop It is customary to move into a new year with optimism and a heightened level of energy and excitement, but as we move more into 2021 we are reminded of the lesson that 2020 taught us so well – the only constant in life is change, and […]
Chris Botha, Group Managing Director, Park Advertising Firstly, to all our staff, clients and media owner partners – HAPPY NEW YEAR! Here’s hoping that 2021 will be a really special one. One of my favourite things to do over my December break is to read. This is when I have enough time to really relax […]
by Boomtown’s Digital Strategist, Lara-Anne Derbyshire Successful, resilient brands have a strong brand personality, human attributes that make them relatable and encompass the essence of what they stand for. They convey an emotion or perception. And, just as humans question our identity and our purpose through trying times, confusion often prevails and we may feel […]
Refilwe Mangweta, Digital Campaign Manager at The MediaShop Twitter has recently launched its version of Facebook and Instagram Stories called Fleets. As with all Stories, these disappear after a 24-hour exposure period so Twitter isn’t offering anything different on that front. As someone who engages a lot on social media platforms, I noticed how my […]
Jarred Mailer-Lyons, Head of Digital at The MediaShop says that the future of e-commerce has arrived earlier than expected thanks to COVID-19 and that while this is good for brands that have an online presence, there is still a vast disconnect between brands and consumers throughout the marketing funnel. As we begin to slowly transition […]
