You don’t have to be a Star Trek fan to understand the merits of being a shapeshifter – essentially, someone who can assume whatever shape is conducive to success in a work environment. Being able to adapt and take on roles that require you to wear many hats is a skill that will see you […]
Chris Botha, Group Managing Director of Park Advertising says that the future will be built by Wall Breakers, not Builders There is something about Donald Trump that I admire. I don’t agree with some of his political views but what the man has done for social media and entertainment around the US Presidency, is well, […]
Chris Botha, Group Managing Director of Park Advertising says that the advertising industry is remaining stagnant in some areas and that this will negatively impact us all. A famously made meal in the beautiful country of France is “Cuisses de Grenouilles” or Frog’s Legs. Seasoned in flour and then sautéed in butter and olive oil […]
Adam Howard of Howard Audio explains the strong bond between brand and music as he takes us through the evolution of the MAQ Campaign music brand mnemonic while Bliss Brands Marketing Director Liezel Bygate says the proof is in the sales figures… Mnemonics might not be everyday conversation, but they are integral to the advertising process: […]
“The primary value of AGENCY SCOPE 2018/19 is in giving subscribing agencies from-the-horse’s-mouth information about marketers’ needs. It’s a unique tool that enables agencies to up their game and provide new services, while showing them how their agency positioning is seen in the marketplace by all marketers, not only their clients.” This is the […]
By Cecil Ungerer, Chief Sales Officer of in-store advertising innovators Smart Media Despite challenging economic conditions in 2018, South Africans still managed to spend around R32 120 per second at retail stores recording sector growth of 0.7% year-on-year since September 2017. Although growth was lower than recorded in 2017, retailers in pharmaceuticals, medical goods, cosmetics, and […]
The hot topic of digital disruption, and consequentially the accelerated pace at which our working lives are shifting, was tackled from three seemingly disparate directions at Marketing the Future, a recent event held by the IMM Graduate School and proudly supported by Nedbank. Dion Chang, trend analyst; Jay Badza, founder and head honcho of Orchard […]
