Chris Botha, Group Managing Director of Park Advertising Maria Ramos appointed CEO of Park Advertising Group (NOT REALLY…) A similar news headline recently caught my eye: “Maria Ramos tipped to head up Eskom unbundling”. WHAT? I naively thought to myself. A bank CEO is going to manage the unbundling of a state owned enterprise? What […]
By: David Limbert, Creative Services Head at Magnetic Storm The general belief is that great ideas happen when people are free to think and that creatives thrive in situations that grant permission to make mistakes. I don’t disagree with the sentiment, creatives like many, do thrive when uncertainty is minimised, and convention is applied responsibly, […]
Customer Experience (CX) has long been the buzzword globally, due to being identified as a key opportunity for growth in any business. Research proves that customers no longer primarily base loyalty on price or product, instead they stay loyal to companies because of the experience they have with them. Gartner predicts that this year, more than […]
By Hannes van der Merwe (senior product manager at managed business services provider Itec SA) Digital transformation. It’s one of the buzzwords of our time. But it’s eye-wateringly shocking how few people actually know what it means, let alone apply it in their businesses. Part of the problem with digital transformation is that many business […]
Chris Botha, Group Managing Director of Park Advertising Carl Sagan once said: “One of the saddest lessons of history is this: If we’ve been bamboozled long enough, we tend to reject any evidence of the bamboozle. We’re no longer interested in finding out the truth. The bamboozle has captured us. It’s simply too painful to […]
On CNN’s Marketplace Africa, host Eleni Giokos learns how African companies are being educated on Chinese business etiquette to get an edge over the competition and help close deals with Chinese investors. Throughout the programme Giokos speaks to a range of industry experts including Director of the Mandarin Training Centre, Lucia Hau-Yoon, and Managing Director […]
Lorraine Gwewera, Digital Strategist at The MediaShop In the wake of International Women’s Day, I found myself thinking about where we as the media industry stand when it comes to feminism. I decided it was a chance for us to celebrate some of the female trailblazers within the media space. Women have come a long […]
