By: Lukhanyo Bushwana, Strategist at The MediaShop In recent months there has been a lot of talk about our deteriorating economy and calls for President Ramaphosa to come up with strategies and policies to rectify the situation we are in. Government has identified SMEs as one of the crucial sectors that can drive our economy and […]
Globally, the video gaming industry is seven times the size of the music business and three times the size of Hollywood. In South Africa, the gaming industry is expected to bring in revenue to the tune of R3.6 billion by the end of 2019. So why are brands not taking advantage? Michael King, Head of […]
Lorraine Gwewera, Digital Strategist at The MediaShop Two years ago I was exposed to a course that completely blew my mind but also spoke to my heart. It was entitled “Innovating Business at the Base” and was coupled with the book “New Markets, New Mindsets”. It was quite eye opening content and exciting for me, […]
According to IPG Mediabrands’ specialist digital agency Reprise, South Africa’s ecommerce industry, while still in its infancy, is showing strong growth thanks to high mobile penetration, secure payment options and changing spending habits. Natasha Courtney, Social Media Manager at Reprise South Africa says: “Currently only a quarter of South African retailers are spending through digital […]
by Prince Ndlovu, Media Strategist at The MediaShop As a media strategist, typically when receiving a brief you’ll see focus areas defined as Johannesburg, Durban and Cape Town. Next is a proposed budget you can work with which allows the creative media juices to start flowing on what platforms to use, like for example, which […]
Yvette Gengan, Digital Media Manager at The MediaShop One of the things that digital marketers have in common is growth hacking (not the start-up kind, the growth kind). We spend our days constantly trying to improve strategies, channels, buying methods etc. to affect growth for our clients But it has become increasingly challenging to break […]
Chipo Mujuru, Digital Media Strategist at The MediaShop I recently had the remarkable privilege of travelling to the province of Limpopo to explore the nooks and crannies of this region beyond its popular tourist spots. I had heard a lot about the region’s villages and organic fresh produce, the pride of the Venda people and […]
