You need PR more than ever during uncertain and challenging economic times Dominique Pienaar, CEO of DUO Marketing + Communications 2018 has certainly been an exhilarating roller coaster ride for South Africans so far. A new President, a cabinet reshuffle, stronger (but still uncertain) currency all point to positives, but a 1% increase in VAT, […]
By Howard Feldman The real superheroes of the working world are those who uphold ethics and honesty Over the past few months, the real impact of fake news has been felt around the world. From Facebook to internet to some mainstream media, false stories, lies and made-up facts have been used to ignite hatred, inspire […]
The Modern Day Mom and What Brands Need to Keep in Mind by Louise Hefer, Media Strategist / Implementation Planner at The MediaShop I’ve been working on a brand within the Baby Care category for a couple of years now, and I’ve always thought that I have a good insight into moms and how to […]
Organising events in other countries is exciting yet poses challenges in innumerable forms and can develop into situations which often require diplomacy and tact. Recently creating an event in Mozambique for Coca-Cola Beverages Africa, the team unpack (pun intended) the experience and share some of their learnings Crossing borders Make friends on all sides. The […]
Fiona Brauns, Business Unit Manager at The MediaShop takes a closer look at the shopping behaviour of millennials Millennials have such close ties to online shopping and smart phone usage, but what does eCommerce mean to them? For this demographic it’s an omni-channel experience – one that begins by online search, then testing or touching the product in-store. […]
The right to user privacy and respect for personal information on the Internet continued to make news headlines last week as the Facebook data breach saga headed to Washington, where Facebook founder and CEO Mark Zuckerberg faced questions from US senators. Advertisers, marketers and brands are obviously keeping close tabs on what effect, if any, […]
Whether you’ve booked a stand at an expo or you’re holding a customer event to launch a new product, a good PR plan will give your budget more mileage, generate interest, drive attendance and ensure exposure long after the last guest has left.From our experience, here are some basic tips to help you boost the […]
