Whether you’ve booked a stand at an expo or you’re holding a customer event to launch a new product, a good PR plan will give your budget more mileage, generate interest, drive attendance and ensure exposure long after the last guest has left.From our experience, here are some basic tips to help you boost the […]
Following its launch at the end of February, Business Insider South Africa has already become the third largest financial website and one of the top 25 websites in the country. In March, the site had 1.4 million unique visitors and generated more than 4.2 million page views, according to Effective Measure. Launched in partnership with […]
Off the back of 7 sold out shows, the Matt Brown Show in partnership with the Influence Institute and Sales Guru did it again. Last week saw over 150 business owners, entrepreneurs and sales executives converged on the Mesh Club in Rosebank for the latest Matt Brown Show – Sales and Persuasion Masterclass. The Matt Brown Show […]
What are the keys to a successful live experience? Should it be big – or clever – or both? Is it best as a shared experience – or an experience shared? Marketers are investing in live experiences to engage consumers as well as internal stakeholders, making events and meetings with impact becoming central parts of […]
The new Massiv Metro radio station has been designed and developed for maximum appeal to both listeners and advertisers. It’s a unique approach to a digital radio station, conceptualised by DJ Sbu (Sibusiso Leope) and created in partnership with Massiv Media to reach the vast taxi commuter market. Massiv Metro, which streams live in 800 […]
This month sees the broadcast of the third season of Absa’s multilingual storytelling campaign Absaville, successfully conceptualized by branded content specialists Creatrix to be perceived as programming rather than advertising and designed to bring audiences back for more each week. Broadcasting across nine African Language Stations, reaching an audience of more than four million, the […]
Matt Brown shares his personal entrepreneur story The Matt Brown Show celebrates its centenary show by getting to the know the man himself, Matt Brown. The show came into being in 2016 with Brown wanting to learn and share insights, lessons and stories of successful entrepreneurs in order to motivate and help others.Over the last […]
