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The BRC announces changes to the board and updates for 2025

The Broadcast Research Council of South Africa (BRC) has announced leadership changes, updates and initiatives that will shape the organisation’s direction in the coming year. The BRC has appointed Antonio Lee, Chief Operating Officer of eMedia Investments, as its new Chairperson. This transition promises to drive innovation and precision in audience research. Lee succeeds Monde […]

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Broadcast media measurement through collaborative transparency

The Broadcast Research Council of South Africa (BRC) has confirmed a comprehensive update to its television and radio audience measurement programs, reaffirming its commitment to producing valid, reliable, and stable data that reflects the evolving South African broadcast media landscape. “The media industry in South Africa has long relied on world-class research as the foundation […]

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BRC Announces Update to RAMS Data

The Broadcast Research Council of South Africa (BRC), the independent non-profit industry body providing objective and transparent audience data for the radio, television, marketing and advertising sectors, has announced an imminent major release updating their radio audience measurement data. The Q4 2023 RAMS Amplify dataset will span a comprehensive 24-month period, from January 2022 to […]

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Delivering robust radio Audience Measurement for South Africa

Recently the Broadcast Research Council of South Africa (BRC) hosted Ian Garland of Milton Data, modeller of the new RAMS (Radio Audience Measurement) AMPLIFY™ Reach & Frequency data, to present the intrinsic nature of the model. RAMS AMPLIFY™ provides a comprehensive view into radio listening behaviours across the diverse South African market. “South Africa’s radio […]

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