Television Universe Update In order to provide a much-needed 2023 television universe update, the Broadcast Research Council of South Africa (BRC) commissioned a new Television Establishment Survey (ES). The Television universe was updated in October 2020; however, much has happened over the past three years. It remains critical that all changes in South African viewership […]
The Marketing Research Foundation’s (MRF) latest iteration of MAPS (Marketing All Product Survey) data has been released. Interesting changes in consumer behaviour has come to light, especially over the past two years. The July release which, for the first time, enables users to compare two calendar years of data, delivers a national survey of 20 […]
The Marketing Research Foundation’s (MRF) has announced that the latest iteration of MAPS (Marketing All Product Survey) data will be released on Monday, 31 July 2023. The media and advertising industry is invited to participate in a general release webinar on Thursday 3 August 2023. The July release will once again deliver insights into a […]
Recently the Broadcast Research Council of South Africa (BRC) released and presented the latest RAMS AmplifyTM for the first quarter of 2023 where it emerged that Radio in SA, as a medium, is still dominant and resilient. “Radio holds a position of dominance within the media environment that is buoyant in an array of media […]
After February’s milestone release of MAPS (Marketing All Product Survey) data, the Marketing Research Foundation’s (MRF) has announced that the latest MAPS data will be released at the end of July 2023. This data will encompass consumer information gathered from January to December 2022, enabling a unique opportunity for a comprehensive comparison between two complete […]
Recently, the leading influencer marketing organisation, theSALT, conducted an extensive survey across their database of 325 000 nano influencers to gain deeper insights into how people get into influencing, what their experiences have been, and what learnings they could share to the benefit of influencer marketing campaigns, and the broader marketing industry. “We set out […]
After an extremely successful audit of the Marketing Research Foundation’s (MRF) Marketing All Product Survey (MAPS) underlying processes, procedures, and protocols, the implementation of the audit recommendations is well underway. Although the MRF had hoped to release the latest MAPS data covering the July 2021 to June 2022 fieldwork period, towards the end of […]
