After an extremely successful audit of the Marketing Research Foundation’s (MRF) Marketing All Product Survey (MAPS) underlying processes, procedures, and protocols, the implementation of the audit recommendations is well underway. Although the MRF had hoped to release the latest MAPS data covering the July 2021 to June 2022 fieldwork period, towards the end of […]
The most comprehensive media study ever produced in South Africa is launching next week. The Broadcast Research Council of South Africa (BRC), Publisher Research Council of South Africa (PRC) and Nielsen South Africa are proud to introduce Fusion22, bringing together the combined data of effectively 56 219 respondents into a single study. Fusion matches respondents […]
According to auditors 3M3A, The Marketing Research Foundation’s (MRF) Marketing All Product Survey (MAPS) is of a “high standard”, healthy and in a good place. This is the result of a recent audit on the Survey’s underlying processes, procedures, and protocols. “This was an extremely bold step for the MRF, considering that MAPS is such […]
The Marketing Research Foundation’s (MRF) release of data for the April 2021 to March 2022 MAPS fieldwork period will be released at the beginning of September 2022. “We’re pleased to announce that the next MAPS instalment is on track to be released very early next month,” says MRF’s CEO, Johann Koster. “The data has been […]
The Publisher Research Council (PRC) has announced their new readership currency READ2021 (REader Audience Data) release – bringing a seismic change to current research methodology, moving away from a single survey to aggregated and fused data. The new dataset combines the PAMS 2021 Online survey and the brand and offline component from PAMS 2019. “From […]
Nielsen advances and brings scale for the digital measurement of the open web in South Africa Demographic data from multiple data providers will help power up the Nielsen Identity System to provide advertisers and publishers independent people-based metrics across South Africa Following the successful launch in twelve markets since the beginning of 2022, Nielsen continues […]
The Broadcast Research Council of South Africa (BRC) and Ipsos South Africa achieved a full 12-month dataset for RAMS Amplify™ at the end of Q1 2022. The most recent data release, which includes radio currency data for the period June 2021 to May 2022, has reached a total sample size of 37 147 respondents. “Now […]
