The Marketing Research Foundation’s (MRF) latest iteration of MAPS (Marketing All Product Survey) data has been released. Interesting changes in consumer behaviour has come to light, especially over the past two years. The July release which, for the first time, enables users to compare two calendar years of data, delivers a national survey of 20 […]
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In the spirit of both recognising and nurturing talent, as well as future-proofing South Africa’s up-and-coming generations with dynamic and versatile skills, youth marketing specialist, Student Village, proudly hosted its Youth Month for Reels collaboration at InstaNation, in Rosebank on Wednesday, 14 June 2023. Co-sponsored by Standard Bank, Mamelodi Sundowns and Heineken, this electrifying event […]
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By Pieter Groenewald, Nfnity Influencer, CEO The UX on your Shopify store is seamless, your product offering is outstanding, but you’re not getting the clicks, traction or return on investment (ROI) on your monthly marketing spend. Almost every SME has been there, optimised that and, despite religiously paying for Google, Facebook and Instagram ads, still […]
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In today’s digital age, social media has become an integral part of our daily lives. We use it to stay connected with friends and family, share our thoughts and experiences, and even conduct business. However, many people are not aware of how sharing personal information on social media can impact their insurance. “Social media has […]
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Seven social media trends to look out for
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By Miliswa Sitshwele, head of social media at Flow Communications The rise of social media over the past decade has been a marvel to witness. (Remember the days when Mark Zuckerberg was your first and only Facebook friend and poking was a form of flirting?) Not so long ago, YouTube went from being a platform […]
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By Isabel Smit, Implementation Planner at The MediaShop The Metaverse is here, but only in its infancy. Many of us may think of the Metaverse as that virtual world we’ll one day be able to enter with VR headsets and see-through digital avatars, but it’s much more than that. It’s a convergence of technologies and […]
Tagged with: The MediaShop
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For the first time advertisers, media agencies and marketers can review and compare advertising activity across Digital, TV, Radio, Print (Newspapers and Magazines), Cinema, Direct Mail and Out-of-Home. Nielsen’s Advertising Intelligence Service (Ad Intel), a source of advertising spend and creative intelligence, has launched Ad Intel Digital to complement its advertising monitoring and ad […]
Tagged with: Nielsen, Nielsen South Africa, Terry Murphy