The Marketing Research Foundation’s (MRF) latest iteration of MAPS (Marketing All Product Survey) data has been released. Interesting changes in consumer behaviour has come to light, especially over the past two years. The July release which, for the first time, enables users to compare two calendar years of data, delivers a national survey of 20 […]
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Student Village hosts Youth Month for Reels Event: Empowering Creativity and Igniting Potential!
In the spirit of both recognising and nurturing talent, as well as future-proofing South Africa’s up-and-coming generations with dynamic and versatile skills, youth marketing specialist, Student Village, proudly hosted its Youth Month for Reels collaboration at InstaNation, in Rosebank on Wednesday, 14 June 2023. Co-sponsored by Standard Bank, Mamelodi Sundowns and Heineken, this electrifying event […]
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Five reasons why nano-influencers are the key to social media success
By Pieter Groenewald, Nfnity Influencer, CEO The UX on your Shopify store is seamless, your product offering is outstanding, but you’re not getting the clicks, traction or return on investment (ROI) on your monthly marketing spend. Almost every SME has been there, optimised that and, despite religiously paying for Google, Facebook and Instagram ads, still […]
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How your social media behaviour can impact your insurance risk profile
In today’s digital age, social media has become an integral part of our daily lives. We use it to stay connected with friends and family, share our thoughts and experiences, and even conduct business. However, many people are not aware of how sharing personal information on social media can impact their insurance. “Social media has […]
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Seven social media trends to look out for
By Miliswa Sitshwele, head of social media at Flow Communications The rise of social media over the past decade has been a marvel to witness. (Remember the days when Mark Zuckerberg was your first and only Facebook friend and poking was a form of flirting?) Not so long ago, YouTube went from being a platform […]
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The Metaverse: Advertising and the future of marketing
By Isabel Smit, Implementation Planner at The MediaShop The Metaverse is here, but only in its infancy. Many of us may think of the Metaverse as that virtual world we’ll one day be able to enter with VR headsets and see-through digital avatars, but it’s much more than that. It’s a convergence of technologies and […]
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Nielsen’s Ad Intel Digital launches in South Africa
For the first time advertisers, media agencies and marketers can review and compare advertising activity across Digital, TV, Radio, Print (Newspapers and Magazines), Cinema, Direct Mail and Out-of-Home. Nielsen’s Advertising Intelligence Service (Ad Intel), a source of advertising spend and creative intelligence, has launched Ad Intel Digital to complement its advertising monitoring and ad […]
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Streaming appetite increasing
Lerato Mapitsa, Strategist at The MediaShop says that the consumer’s appetite for streaming services is growing across the globe, with the number of users expected to hit over 9 million by 2026 and currently in South Africa, 16% of us now have a streaming device. Streaming is defined as a method of viewing video or […]
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Live broadcasting the new live experience?
Is ‘live broadcasting’ the new ‘live experience’? According to Global Review Research, which projects the global video streaming market size will reach $223.98-billion by 2028, oh, yes, indeed it is. The growth of live broadcast is being driven, in part by the fact that they are limited in their scale and reach and are expensive […]
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The state of social media in South Africa
Richard Lord, Media & Operations Director at media agency Meta Media, says that 2020 proved to be a tumultuous year for advertising. Overnight, budgets were cut, strategies were changed, priorities re-looked, but some platforms fared better than others. TV benefited from a captive, stay at home audience with more time on their hands. Newspapers and […]
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