Chris Botha

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    Kgaugelo Maphai moves on

    Park Advertising’s Group Managing Director Chris Botha has announced the resignation of The MediaShop Johannesburg’s Managing Director, Kgaugelo Maphai. “It is with great sadness that after three years with the organisation, Kgaugelo Maphai, Managing Director and Board Member of The MediaShop Johannesburg, has resigned,” said Chris. Kgaugelo will be exploring other business opportunities and pursuing […]

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    The short to medium term impact of the COVID 19 outbreak on the South African media environment

    Chris Botha, Group Managing Director Park Advertising As South Africans adjust to a new reality, lifestyle habits are changing that will in turn impact media habits. The Park Advertising Group has compiled 25 points that it believes will impact media habits over the next few weeks and months. 1. Businesses will make less money. It’s […]

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    Emotional clickbait always wins

    Chris Botha, Group Managing Director, Park Advertising Can you say ‘Corona mania?’ Audience = Income. This equation has been true in the media game for years. In theory it all makes sense. Editors and producers are incentivised to make content that appeals to the pallet of the majority of the population. Media owners pay top […]

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    The impact of corruption on your media rand

    Chris Botha, Group Managing Director of Park Advertising Carl Sagan once said: “One of the saddest lessons of history is this: If we’ve been bamboozled long enough, we tend to reject any evidence of the bamboozle. We’re no longer interested in finding out the truth. The bamboozle has captured us. It’s simply too painful to […]

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    Meta Media makes first crucial appointment

    Chris Botha, Group Managing Director of Park Advertising has announced Kagiso Musi as Managing Director of newly formed media agency Meta Media.  Musi brings an abundance of aptitude and two decades’ worth of business, marketing and communications experience. She also recently completed her MBA. This multifaceted combination of experience allows her to strategically approach business […]

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    Why the wall?

    Chris Botha, Group Managing Director of Park Advertising says that the future will be built by Wall Breakers, not Builders There is something about Donald Trump that I admire. I don’t agree with some of his political views but what the man has done for social media and entertainment around the US Presidency, is well, […]

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    The Frog in the Pot

    Chris Botha, Group Managing Director of Park Advertising says that the advertising industry is remaining stagnant in some areas and that this will negatively impact us all. A famously made meal in the beautiful country of France is “Cuisses de Grenouilles” or Frog’s Legs. Seasoned in flour and then sautéed in butter and olive oil […]

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