SPARK Media

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    Caxton Local Newspapers return to SA homes

    After a tumultuous couple of weeks, SPARK Media and Caxton’s Local Media division has been hard at work to ensure that all its local publications are once again being delivered to South African homes. “Our local editors, journalists and support staff have been working around the clock to cover the stories and source relevant Covid-19 […]

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    Is attention the new media currency?

    At the end of last year SPARK Media and Caxton commissioned international attention technology company Lumen to utilise its eye tracking software in qualitative research to measure attention on its local newspapers and lifestyle magazines. The results will be out in early March. It’s everything that was expected and so much more! “Just because you […]

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    SPARK Media launches industry focused Get It magazine

    At the end of last year, SPARK Media released its first media and advertising industry focused Get It magazine, modelled on the current popular localised national magazines.    Containing profiles of successful captains of the industry, social pages, suggested reading material for progressive marketers, competitions and a round-up of SPARK Media news, the publication offers […]

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    Nudging the media odds ever in your favour

    SPARK Media recently hosted Dr Carl Driesener, Senior Marketing Scientist from the Ehrenburg Bass Institute (EBI) to share his learnings on how marketers and brands can better target their customers for more effective bottom line results.   “We’ve learned so much about effective marketing over the years thanks to our association with EBI,” says SPARK […]

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    SPARK Media invites Lumen to conduct Eye Tracking research

    International attention technology company Lumen uses eye tracking software to understand the reality of visual attention on memory and ability to recall messages.  SPARK Media, having just released its ROOTS research which shows that many people recall reading their local papers regularly for news and shopping information, will now add another crucial layer to that […]

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    SPARK Media presents Smart Targeting with the Ehrenberg-Bass Institute

    SPARK Media is proud to host Dr Carl Driesener this October, a senior marketing scientist from the Ehrenberg-Bass Institute (EBI) based in Australia. His presentation, themed Smart Targeting, will focus on the highly topical and hotly debated subject of effective targeting. Dr Driesener notes, “In an era of accountability and media fragmentation, some targeting makes […]

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    SPARK Media executes another successful Sports Day

    To thank and spoil their clients, SPARK Media has successfully held another annual Sports Day, themed ‘Spring Break’, complete with a variety of games to test the mental and physical ‘availability’ of their guests. Attendees were spoiled from the moment of their arrival at the Bryanston Country Club right until the generous prize giving which […]

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