SPARK Media

Random entry RSS

  • Posted in:

    SPARK Media executes another successful Sports Day

    To thank and spoil their clients, SPARK Media has successfully held another annual Sports Day, themed ‘Spring Break’, complete with a variety of games to test the mental and physical ‘availability’ of their guests. Attendees were spoiled from the moment of their arrival at the Bryanston Country Club right until the generous prize giving which […]

    Read more

  • Posted in:

    ROOTS 2019 research shows that appliances and electronics are major growth categories for women

    SPARK Media’s ROOTS research gives us unparalleled access to trends over time, allowing us to see and predict changes in consumer behaviour at both a national and local level. Having conducted in-depth interviews with over 18 200 women from a diverse range of communities, ROOTS 2019 found that appliance and electronics shopping has increased by almost […]

    Read more

  • Posted in:

    SPARK Media celebrates strong women!

    In celebration of this week’s upcoming Women’s Day, and as a nod to August as Women’s Month, SPARK Media invited each of its female colleagues to flex their feminine muscles. We can do it! This month SPARK Media celebrates all the wonderful women that ignite our efforts in every way. The iconic image originates from […]

    Read more

  • Posted in:

    #ROOTS2019 mapping the more economically active South Africa

    Set in motion with in-field interviews in March 2018, South Africa’s largest quantitative community survey #ROOTS2019 is ready to be launched in June across South Africa. The all new ROOTS 2019 will unveil new and insightful stories coming out of local geographic areas. “The ROOTS survey has been conducted every three years since 2001 and […]

    Read more

  • Posted in:

    Big, bigger, biggest #ROOTS2019

    Constructed, layer by layer, brick by brick, the all new ROOTS 2019 will be unveiled to the marketing, advertising and media industries this coming June. In the meantime, some influential media personalities have provided their thoughts and expectations of #ROOTS2019. “ROOTS is one of South Africa’s largest and longest running consumer behaviour surveys and in […]

    Read more

  • Posted in:

    #ROOTS2019 is coming!

      The building blocks of #ROOTS2019 are all coming together! The individual pieces are being expertly constructed to deliver South Africa’s largest urban community quantitative survey. Set for release in June this year, some industry heavyweights have shared their expectations. “The ROOTS survey is one of South Africa’s largest and longest running consumer behaviour surveys. […]

    Read more

  • Posted in:

    Caxton Excellence Awards acknowledges its local talent

    Celebrating its 30th year in existence, Caxton’s annual Excellence Awards has acknowledged the contributions of its sales and editorial staff and management of its local free and sold newspapers. At this year’s awards, R275 000 was distributed in prize money with George Herald being named the Best Sold Newspaper; The Randburg Sun as Best Free Newspaper […]

    Read more

  • Posted in:

    New ROOTS 2019 has grown

    The largest, most robust, quantitative community survey of urban South Africa, providing insights for marketers about people, their behaviours, activities, shopping, reading and path to purchase habits, ROOTS, launches its latest set of results in June. The ROOTS survey provides single source information from over 27 000 randomly selected face-to-face interviews across many South African urban […]

    Read more