Statement by Gill Randall – Former CEO of SPARK Media and long term employee at Caxton On May 28th 2020 , my fellow long serving colleague, Debbie MacIntyre, Research and Marketing Services Director at SPARK Media, (with 34 years of service) and I, (39 years of service), received a suspension notice from the company. There […]
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Caxton Local Newspapers return to SA homes
After a tumultuous couple of weeks, SPARK Media and Caxton’s Local Media division has been hard at work to ensure that all its local publications are once again being delivered to South African homes. “Our local editors, journalists and support staff have been working around the clock to cover the stories and source relevant Covid-19 […]
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Local newspapers – your trusted source of information
Whether it’s in the handling of newsprint or advertising, during these trying times of lockdown and COVID-19, local newspapers are proving to be a safe place for consumers and advertisers alike. And with more people at home, mediums such as these are receiving more attention because they’re a credible source of information for the community. […]
Continue readingMore TagIs attention the new media currency?
At the end of last year SPARK Media and Caxton commissioned international attention technology company Lumen to utilise its eye tracking software in qualitative research to measure attention on its local newspapers and lifestyle magazines. The results will be out in early March. It’s everything that was expected and so much more! “Just because you […]
Continue readingMore TagSPARK Media launches industry focused Get It magazine
At the end of last year, SPARK Media released its first media and advertising industry focused Get It magazine, modelled on the current popular localised national magazines. Containing profiles of successful captains of the industry, social pages, suggested reading material for progressive marketers, competitions and a round-up of SPARK Media news, the publication offers […]
Continue readingMore TagNudging the media odds ever in your favour
SPARK Media recently hosted Dr Carl Driesener, Senior Marketing Scientist from the Ehrenburg Bass Institute (EBI) to share his learnings on how marketers and brands can better target their customers for more effective bottom line results. “We’ve learned so much about effective marketing over the years thanks to our association with EBI,” says SPARK […]
Continue readingMore TagSPARK Media invites Lumen to conduct Eye Tracking research
International attention technology company Lumen uses eye tracking software to understand the reality of visual attention on memory and ability to recall messages. SPARK Media, having just released its ROOTS research which shows that many people recall reading their local papers regularly for news and shopping information, will now add another crucial layer to that […]
Continue readingMore TagSPARK Media hosts Michael Charton in #RWC forgotten Bokke vs New Zealand tales
#RWC2019 fever is in the air, and if you’re a rugby lover or history enthusiast, this one is for you. Join SPARK Media and master storyteller, Michael Charton, for a captivating tale about the forgotten Springbok tour of New Zealand more than 80 years ago. Taking place at the Bryanston Country Club mid-October, Michael’s story […]
Continue readingMore TagSPARK Media presents Smart Targeting with the Ehrenberg-Bass Institute
SPARK Media is proud to host Dr Carl Driesener this October, a senior marketing scientist from the Ehrenberg-Bass Institute (EBI) based in Australia. His presentation, themed Smart Targeting, will focus on the highly topical and hotly debated subject of effective targeting. Dr Driesener notes, “In an era of accountability and media fragmentation, some targeting makes […]
Continue readingMore TagSPARK Media executes another successful Sports Day
To thank and spoil their clients, SPARK Media has successfully held another annual Sports Day, themed ‘Spring Break’, complete with a variety of games to test the mental and physical ‘availability’ of their guests. Attendees were spoiled from the moment of their arrival at the Bryanston Country Club right until the generous prize giving which […]
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