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    Digital advertising is changing and so should our tactics

    Yvette Gengan, Digital Media Manager at The MediaShop One of the things that digital marketers have in common is growth hacking (not the start-up kind, the growth kind). We spend our days constantly trying to improve strategies, channels, buying methods etc. to affect growth for our clients But it has become increasingly challenging to break […]

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    The MediaShop Johannesburg appoints Claire Herman

    With two decades of media and advertising experience under her belt, Claire Herman has been appointed Media Operations Lead for The MediaShop’s Johannesburg office. “Most of my career has been spent within Media Agencies with a three-year stint in Media Research conducting studies that prove advertising effectiveness and ROI,” she says. “I am very passionate […]

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    Exploring Limpopo and discovering insights

    Chipo Mujuru, Digital Media Strategist at The MediaShop I recently had the remarkable privilege of travelling to the province of Limpopo to explore the nooks and crannies of this region beyond its popular tourist spots. I had heard a lot about the region’s villages and organic fresh produce, the pride of the Venda people and […]

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    Fortune Favours Brave(r) Brands

    Arisha Saroop, Business Unit Manager The MediaShop Durban At our recent Media Landscape session entitled ‘Content that Works’ which delved into brands creating more engaging and relevant content from most of what consumers are subjected to daily, a particular example of a how a brand proudly stood up for representation made me sit up and […]

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    Content must find me

    Andile Qokweni Business Unit Manager at The MediaShop No better situation demonstrates the availability of content across the board than the amount of entertainment available to kids. I grew up in the 90s with an MNET decoder and I felt I had an infinite amount of youth based entertainment options. For some of our younger […]

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    Ubiquitous DOOH

    Craig Wallis, Business Unit Manager at The MediaShop In the Out of Home industry, I am always amazed at the vast number of media owners who place digital screens into a multiplicity of environments. There must be at least 70 players in this advertising industry with around half of them playing in the very visible […]

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