The MediaShop

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    Crazy times change behaviour. Forever.

    By: Chris Botha, Group Managing Director, Park Advertising We’ve been through 9/11, load shedding and one of the worst droughts our country has ever seen says Chris Botha, Group Managing Director, Park Advertising. Now in the thick of COVID-19, there is more evidence that we will learn, overcome and possibly emerge from this crisis all […]

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    Pockets of opportunity can always be found in adversity

    By: Neo Mtshatsheni, Media Strategist at The MediaShop Despite the pandemic holding many hostage in their homes, South Africans have continued to find innovative ways to have their voices heard and to show off their skills through, for example, gaming or content creation. From a channel perspective, digital was always going to reap more benefit […]

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    Meta Media and The MediaShop offices reopen

    Chris Botha, Group Managing Director of Park Advertising has announced that both media agencies within the Park Advertising Group, namely Meta Media and The MediaShop, will reopen their Johannesburg offices as from 17 June 2020. As COVID-19 restrictions begin to be relaxed in many countries around the world, organisations are starting to think about when […]

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    First World Problems during a pandemic

    By Refilwe Mangweta, Digital Campaign Manager at The MediaShop In a time when the whole world has been rocked by the tumultuous impact of the Covid-19 pandemic, the human condition shows how resilient it is in response to fighting this virus. Through these trying times I have learnt the importance of laughing at ourselves a […]

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    Navigating the new normal

    By Claire Herman, Media Operations Lead at The MediaShop In a matter of months our world has been turned upside down after experiencing a global pandemic infecting over 5.1 million people around the world and resulting in almost 331,000 deaths so far (Worldometer, 21 May 2020). Besides Bill Gates and the screenplay writer of Contagion, who […]

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    Practical tips for marketing in times like these

    By Herman Degener, The MediaShop If your daily grind is remotely related to the marketing segment, you’ll probably agree that there is more ‘how to market in a recession’ research around than you can shake a stick at! Who does one turn to in times like these for advice, especially when there’s a cacophony of […]

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    We’re facing a new way of connecting with consumers

    By: Victor Koaho, Business Unit Manager, The MediaShop The world is currently experiencing the worst pandemic and economic downturn seen in the past 75 years. The Covid-19 pandemic has caused serious economic ramifications not only for South Africa but for the world at large. This has been exacerbated by the fact that governments around the […]

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    A lesson in humanity

    By: Isla Prentis, The MediaShop We keep hearing that everyone is in the same boat. But it’s really not like that. We are in the same storm yes, but we are not in the same boat. Your ship can be shipwrecked and mine may not. Or vice versa. The text above was the beginning of […]

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