Women hold South Africa’s purse strings

“Did you know that in the past few years in South Africa, women have purchased more PCs, cars and TVs than men? Marketers should have no further doubt that South African women hold the purse strings and SPARK Media has just the right product to reach this lucrative female market,” says Digital Manager of SPARK Media Ashleigh Footit.

“Over the past few months our team has been working hard to perfect an offering that is aimed solely at women that hold significant influence over brands. We’re very pleased to launch SPARK inspiHer – a new women’s online lifestyle network, spanning the entire Caxton media group. The women’s online lifestyle network reaches up to 4 million women every month,” she says.

“Whether its fashion and beauty, décor, celebs, finance, news, shopping, relationships, cars or any other passion point, we know what women want and can deliver quality content they can trust, using brands that they’ve depended on for decades.”

SPARK Media aggregates audiences across its entire network and can distribute an advertiser’s message in a credible way in a brand-safe environment; to the women that marketer’s really want to reach. With SPARK inspiHer, brands can target the RIGHT audience, by interest category, with the RIGHT message in the RIGHT place at the RIGHT time.

“Advertisers have the opportunity to partner with SPARK Media to create engaging content that will drive their message across our platforms, no matter the category,” says Ashleigh.

Through SPARK Media, Caxton journalists will create engaging white label content and videos that really talk to the needs and interest of its female users. The content will then be published on relevant websites within the SPARK InspiHer network and will be boosted to targeted audiences through display, newsletters and social media platforms namely Facebook and Instagram.

“Through our journalist’s understanding of the tone and style of each publication, the client’s content is seamlessly integrated into the format of each branded platform,” says Ashleigh.

“It is our belief that SPARK inspiHer will compliment and strengthen our existing offering aimed at the lucrative female market. Our SPARK Media team is on hand and ready to maximise our advertiser’s brand engagement with this powerful audience.”

To find out more, to connect, discuss or engage with SPARK Media, call 010 492 8390, visit www.sparkmedia.co.za, follow us on Twitter – www.twitter.com/SparkMediaSA or find ‘SPARK Media’ (sparkmediasa) on Facebook, LinkedIn and Instagram.

Spark Media DNA

Established in 2015, SPARK Media, a division of CTP Ltd, are experts in retail and location based marketing solutions. The company owns and represents a myriad of print and digital products that deliver locally relevant, effective audiences for advertising clients. SPARK Media are Strategic Partners in Audience Research and Knowledge and offer ‘Insights that Ignite’.