Park Inn by Radisson partners with Skript for new breakfast campaign

The new Park Inn by Radisson’s breakfast is giving hotel guests every reason to smile.

Following the launch of the hotel’s new breakfast offering, Park Inn by Radisson is running an exciting, colourful social media campaign #MyParkInnBreakfast during the month of October.

Motivated by special breakfast moments, the #MyParkInnBreakfast campaign celebrates the Park Inn by Radisson’s ethos that consistently aims to add colour to life, bringing a bit of bliss to breakfast with a positive attitude and smile.Dirk Hanekom, Head of Production for Skript, the agency that conceptualised and produced videos for the campaign, says “When Park Inn by Radisson approached us to create a concept for their #MyParkInnBreakfast campaign, it was an exciting challenge. By taking our cues from their vibrant and bold style, we were given the opportunity to come up with a humorous and quirky campaign that captures everything the client wanted, while also getting to have a lot of fun during the production . . . oh, and breakfast! We had some amazing breakfasts along the way!”

The videos showcase the new breakfast experience, starting with quality ingredients, localised dishes, seasonality and taking special care of every little aspect of breakfast.

Renaldo Pretorius, Digital Marketing Manager, Africa & Indian Ocean for Carlson Rezidor Hotel Group says they are excited about the campaign. “This campaign aims to bring fun and colour to breakfast and demonstrates that we are on the cusp of cutting edge gastronomy. We are excited to engage with our audience in a fun way, on a platform that showcases our new breakfast, innovation and sensory gratification,” says Pretorius.