Ads24 scoops award for its successful Food For Thought campaign

Ads24 has scooped yet another accolade in what has been an award-full year, this time at the 2017 Amasa Awards, a gala dinner held at The Hilton in Sandton, Johannesburg.

Amasa (the Advertising and Media Association of South Africa) hosts its annual awards to celebrate high quality “all-rounder’ media campaigns that are based on sound insights underpinned by great ideas that are carried through with a perfectly executed strategy to achieve measurable results. The awards have become the benchmark in celebrating media excellence and innovation across 22 categories.

Ads 24 was shortlisted in the Best Trade Marketing Campaign for its Food For Thought event held in June this year.

On 12 October, Ads24 was announced as the category winner and presented with a Highly Commended award. This award recognises excellence and outstanding work that delivers meaningful innovation in the category.

The Food for Thought event provided media industry professionals with a bespoke opportunity to interact with internationally renowned futurist Pieter Geldenhuys and heavyweight academic Professor Nick Binedell. Hosted in the heart of Sandton, Rapport editor Waldimar Pelser facilitated discussions on how current and future socio-economic and political forces are shaping the future, and how the latest technology trends may impact the way in which we think our world works. The menu for the morning was as disruptive as the content shared by the industry leaders, with a menu that included juices made from “ugly fruit and vegetables”, “solar coffee and tea” and “coffee sausages”.

“We are honoured to have received this award, particularly considering the high calibre of our contenders in the industry” said Marise van der Lith, Brand Manager at Ads24. “It serves to confirm that we are well on track in our goal to create exciting, memorable campaigns that reaches beyond the norm and adds real value to the industry we serve.”