IAS Agencies Masterclass

Should you wish to know more about becoming a subscriber to the IAS range of services to agencies, please be in contact with Nikki Munsie or Johanna McDowell on 010 594 0281

Charles has been with PWC for 14 years.   He is an Associate Director in PWC’s Entertainment and Media Practice.   As a member of the editorial team since the inception of the Outlook, Charles has a keen interest in the trends shaping the dynamics of the Entertainment and Media industry.

Currently the Managing Director of the Independent Agency Search and Selection Company (IAS), and with a background that includes being on both the agency and the client side of the fence, Johanna McDowell is well placed to offer commentary on marketing and advertising in both the South African and international contexts.   McDowell has built her career in marketing and advertising since 1974, holding directorship in both South Africa and British advertising agencies until she was appointed Managing Director of Grey Phillips Advertising in 1988.

An entrepreneur at heart, McDowell understands the industry from the inside: She built Integrated Communications, a public relations-driven marketing communications company that went from zero base in 1991 to an R 8 million fee turnover by December 2004. After graduating in marketing and business studies, her experience had spanned large corporates including banking, manufacturing and retail both in UK and South Africa, along with a 15-year stint in two of the largest advertising agencies in South Africa and in a medium sized agency in the UK.

Widely published and quoted in local media, McDowell regularly gives media input on topics such as:  Delivering high quality B2B communication results, The importance of measurement tools to marketers, Why agencies often don’t make the next round of a pitch, Managing and strengthening client/agency relationships for long-term success, The importance of ethical dealing and truthful communication etc.

Cesar graduated from Madrid Complutense University in Economics and Tourism. After participating in several seminars in Business Administration and Management in USA (UCLA and YALE) he started working as a consultant.

In 1989 he joined Programas de Consulta, and worked for the WTO involved in UN Development Programs. He also worked to develop the National Parks of the Canary Islands.  In 1991, he decided to move to Ballester Consultants in Paris where he started working with French advertising agencies in consulting projects and total quality improvement.   He returned to Spain in 1993 where he started working in Grupo Consultores (now SCOPEN) where he developed the Research Department of the company. He became responsible for the AGENCY SCOPE, MEDIA SCOPE, SALARY SCOPE, TREND SCORE, DIGITAL SCOPE, PRODUCTION SCOPE and PR SCOPE across more than 20 markets.

SCOPEN is currently the leading consulting firm specialized in the communications industry with a deep research base. The company provides services to advertisers, agencies and the media.  Since 2009 he has been the President and CEO of the company and he is responsible for the international expansion of the Group. He has developed projects in many countries, and SCOPEN now has offices in Spain, Portugal, UK, Brazil, Argentina, Chile, Colombia, Mexico, China, India, Singapore and South Africa.