The ultimate goal of all marketing is to generate sales, which means that every cent of marketing spend needs to be reaching the right people with the right message in order to give companies worthwhile returns on investment. Lead generation is the foundation of all marketing, and it seems obvious that successful marketing, with good […]
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5 Purpose Driven Brands
Added Value highlights 5 purpose driven brands to help us feel really good about spending our cash. Admittedly, it’s what we’ve come to expect from brands like these. IKEA refugee shelters offer dignity IKEA’s non-profit foundation Better Shelter is providing safer and more sustainable homes for refugees and displaced families. Working with the UN Refugee […]
Continue readingMore TagSocial media sells cars
How social media drives down the cost of putting drivers in new vehicles Social media drastically reduces cost per lead in the automotive industry. Add to this, the fact that 2017 will see the CMO under increased pressure to directly impact bottom line. Given these two drivers, it’s hard to understand why the automotive industry […]
Continue readingMore TagTHE SOUTH AFRICA BRAND SUMMIT & AWARDS ATTRACTS LOCAL & INTERNATIONAL THOUGHT LEADERS
The inaugural South Africa Brand Summit & Awards, which seeks to analyse South Africa as a brand and recognise organisations and people who have enhanced the country’s reputation, has secured a growing list of renowned thought-leaders, speakers, and panellists. The list includes the likes of: Professor Jonathan Jansen – Academic, Columnist and Author Siki Mgabadeli […]
Continue readingMore TagTraditional media not dead YET for Millennials!
Traditional media is not dead for Millennials – yet! According to Consumer Barometer, Millennials don’t go online, they LIVE online. Some 90% of 16 to 34 year-olds go online daily. What do they do? They catch up on social networks, research and shop online and of course use it for entertainment like watching videos. They […]
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KPMG Lights up Cape Town International Airport
Global consulting firm, and member of ‘the Big Four’, KPMG was one of the participants in the largest annual Mining deal making and networking event – Mining Indaba. The event took place in Cape Town in February where the industry experts, mining corporates and business executives come together under one roof for pertinent discussion surrounding […]
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Path to purchase…OOH or POS?
Competition among retail brands has never been as fierce as it is now, and marketers face the challenge of winning the attention and spend of easily distracted consumers. But out-of-home is a winning strategy, comparable to point-of-sale when it comes to achieving return on investment, argues Howard Lonstein, Marketing Manager for Outdoor Network. We all […]
Continue readingMore TagMTN Goes Static with Airport Ads®
MTN, South African based international mobile operator and World Branding Awards 2016 Brand of the Year winner certainly understands the power of branding and marketing. And it also understands the value of airport advertising as it continues communicating its brand messaging to consumers in this highly targeted and effective Out-of-Home environment. The brand recently highlighted […]
Continue readingMore TagTribeca Public Relations appoints Zweli Mokgata
21 April 2017, Tribeca Public Relations has appointed Zweli Mokgata as a Senior Content Developer, with a special focus on business and technology writing. Zweli’s appointment has seen Tribeca’s content team triple in size during the last year, as a result of the agency’s strategic focus on content development. Zweli has seven years’ experience writing […]
Continue readingMore TagBRAND UNION APPOINTS ANOTHER TALENTED CREATIVE
Brand Union welcomes another creative addition to its Cape Town agency. The talented and strategic copywriter, Hanlie van der Merwe joined what has now become the largest global brand agency in South Africa. Since 2000, she has worked nationwide in the creative studios of reputable through–the–line agencies including FCB, Joe Public, and The Jupiter Drawing Room. She also joined […]
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