Debonairs Pizza is showcasing how easy it is to interact with the Debonairs Pizza mobile app and uses its Deliver to Pin functionality to have your pizza delivered when you are not at a formal physical address. According to Toni Joubert the Marketing Executive of South Africa’s leading pizza delivery brand, “Debonairs Pizza thrives on […]
Continue readingMore TagMonth: August 2018
Hat Trick for Toyota Fortuner 4×4 Challenge
Toyota South Africa is running its Fortuner 4×4 Challenge this Spring, making it a hat trick for the successful competition which pairs four professional athletes with four Toyota fans as the teams battle it out in a bid to drive home in a brand new Fortuner 4×4. Driving participation in this year’s three-month activation is […]
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Influencer Marketing should be a non-negotiable on the schedule
Jarred Mailer-Lyons, Digital Media Strategist at The MediaShop discusses movements in the Influencer Marketing space Influencer marketing has become one of the fastest digital customer-acquisition practices. Due to the sheer power of the social endorsements, targeting options and utilising influencers with high engagement rates across multiple social platforms, influencer marketing has become a key element […]
Continue readingMore TagTomTom Telematics appoints Tribeca PR
TomTom Telematics, a business unit of TomTom dedicated to fleet management, has appointed Tribeca Public Relations (Tribeca) as its strategic public relations partner tasked with creating awareness about the company’s vehicle tracking and WEBFLEET fleet management products and solutions. WEBFLEET provides real-time information about vehicle location, helps with navigation through traffic, and makes it […]
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Creating a travel culture among young South Africans
The key to unlocking domestic tourism and travel potential in South Africa is to create and nurture a travel culture among all its peoples, and especially among its young, increasingly mobile and highly aspirational Afrilennials. This is the strategic intent driving all local communications coming out of South African Tourism’s marketing partner, FCB Joburg.According to […]
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Grey reports extraordinary growth in Africa
Grey Group, the 100-year young communications agency, reports strong growth from its expanded Africa and Middle East Network, now covering 39 key markets. The Grey Group successfully operates in the region as the Grey Africa Network, led by Peter Jackson, CEO Grey Group SSA and Kamil Kuran, CEO Grey Group MENA. As members of the […]
Continue readingMore TagEye tracking reveals attention to advertising
One of the more effective means of measuring the levels of attention that consumers are placing on your print and online advertising, is to use eye tracking as a research tool. SPARK Media will this September be hosting Mike Follet from Lumen, an attention technology company based in London, to explore this evidence-based tactic. “We […]
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SASKO renews its sponsorship of the Soweto Kota Festival
SASKO, the experts in milling and baking, is proud to announce its renewed sponsorship of the Soweto Kota Festival in 2018. The brand came on board as the first headline sponsor of the inaugural event in 2017 which saw over 3 000 people coming together in honour of the kota. Lungie Mnyamana, SASKO Brand Manager, says: […]
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Marketers take a lead at Leaderex
The Marketing Association of South Africa ( MASA) will be taking part in this year’s Leaderex at the Sandton Convention Centre on 4 September 2018. MASA will host two sessions (essentially two masterclasses), aimed at a senior level audience. The Masterclasses are designed to challenge conventional thinking about marketing in a digital world. MASA is […]
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Women challenge the norm at MullenLowe, so what?
Sarah Dexter, CEO MullenLowe South Africa, says that while women should be celebrated, so too should talent, bravery, intellect and loyalty. Sometimes I wonder whether specifically calling out ‘gender inequality’ in terms of women leadership roles in the workplace – particularly within the advertising profession – actually amounts to anything. I sometimes wonder if it’s […]
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