The shortlist for the highly anticipated AMASA Awards taking place on the 10th October 2018 is finally here! A record number of entries have been received this year from specialists across media, creative, direct, PR and specialist agencies.
“This year’s edition has seen a record number of entries making 2018 the most competitive iteration yet,” says AMASA Chairperson Wayne Bishop, “We’ve also brought in a new category ‘AMASA Awards Agency of the Year’ which will go to the agency with the most number of shortlists, certificates and Golds.
Our goal when we launched the AMASA Awards in 2014 was to show how much value agencies can add to client’s businesses and this new award promises to do just that.”
The most entered categories for 2018 include: Best Tactical use of Media, Best use of Mobile and Best use of Technology and Data.
Long standing AMASA committee member and judge Wayne Bischoff had this to say: “There is still a large gap between the entries that won Gold and the majority, and that gap needs to be filled. AMASA will endeavour to give feedback in an open session on what is missing and how to level up. There was definitely uncertainty in what ‘insight based’ media strategy meant and many of the ‘insights’ that should inform the strategy were just facts. A fact without the insight it points to is useless.
These awards are vital part of our industry make-up. They celebrate passion and excellence in media strategy and creative innovation. They also help increase the understanding of the importance of excellent media planning and strategy in delivering on client’s business and marketing objectives. In addition, by celebrating the agencies and individuals who win Golds and the Grand Prix, we increase the professionalism of the industry and hopefully attract and retain future stars.”
The shortlisted agencies are:
| Best Branded Content | |
| OMD | Standard Bank Your Next Million |
| Mediamark | Foshini Sebenza Girl |
| Hitch Digital | ER 24 Festive Season |
| Ogilvy | Huggies Kids Marathon Campaign |
| Best Contribution by a Media Owner | |
| Tiso Black Star | Nando’s #Rightmyname |
| Ad Colony | Debonairs Pizza South Africa – Smoking BBQ |
| AdReach | Entry Name : Beyond the River |
| Mediamark | Foshini Sebenza Girl |
| Best Experiential / Event | |
| Ogilvy | Carling Black Label – Soccer Song for Change |
| Playmakers | Two Icons Tour |
| JC Deceaux | Survivor |
| The MediaShop | The Eastgate Extra Time Challenge |
| Best Integrated: Financial | |
| Vizeum | Sanlam 2 Minute Shower Song |
| Standard Bank | Standard Bank Your Next Million |
| Standard bank | Standard Bank Joy of Jaz |
| Primedia Broadcasting | Standard Bank – African Connected |
| Best Integrated: FMCG | |
| Ogilvy | Carling Black Label – No Excuses |
| Ogilvy | Huggies Kids Marathon Campaign |
| Phd | Aquafresh – #KeepitFresh Mafikizolo |
| Phd | Liquifruit – Summer Anthem |
| Carat | Edward Snell – Russian Bear Vodka |
| Best Integrated: Media | |
| JC Deceaux | Survivor |
| Best Integrated: Retail | |
| The MediaShop | Nando’s #rightmyname |
| The MediaShop | The Eastgate Extra Time Challenge |
| OMD | EDCON Retail (Incl ecommerce & QSR): Offline Measurement & Search |
| Best Integrated: Other consumer goods | |
| Levergy | New Balance #BeProteas |
| Best Integrated: Public Services | |
| The MediaShop | Imperial Road Safety – Safe Scholar Programme |
| Best Integrated: Transport | |
| Hitch Digital | Harley Davidson Project Revolution |
| Levergy | IDQ Fast Track |
| Mediacom | Shell – LGBTI |
| The MediaShop | Imperial Road Safety – Safe Scholar Programme |
| Best Integrated: Travel, Entertainment & Leisure | |
| The MediaShop | South African Tourism (SAT) |
| Best Integrated: B2B | |
| Demographica | Nedbank Seat At the Table |
| Best Online | |
| The MediaShop | Debonairs Pizza – Christopher |
| Ogilvy | Huggies Kids Marathon Campaign |
| The Media Image | A Havaianas Summer |
| The MediaShop | Cell C |
| Zenith | Dettol |
| Mindshare | Aware.org |
| Best Social Media | |
| The MediaShop | Debonairs Pizza – Christopher |
| Brand Truth | FNB Budget Speech |
| Levergy | New Balance #BeProteas |
| IndaHASH | Carling Black Label – Song of Change #NoExcuse |
| Zenith | Dettol |
| Just Palm | Miller Genuine Draft |
| Best Pro Bono/Cause Related | |
| AdReach | Beyond the River |
| Havas | Unicef Father’s Day |
| Best Sponsorship | |
| Levergy | New Balance #BeProteas |
| Levergy | Audi Q5 Fast Track |
| Playmakers | #CokeScoreChallenge |
| Best Trade Marketing | |
| Mediamark | Mediamark Black Friday |
| Ads24 | Ads24 presents Food for Thought 2018 |
| Ads24 | Ads24 Wat Meme Jy |
| Best Use of a Small Budget | |
| Mediacom | Royco |
| Phd | VW Date My Family |
| OMD | EDCON Clinique Online Supported Instore Promo Campaign |
| Best Use of Mobile | |
| Mindshare | Lucozade |
| The Media Image | A Havaianas Summer |
| Ad Colony | Samsung S9 |
| Mediacom | Uber Eats M&M’s |
| Just Palm | Omo Gentle Hands |
| Best Use of Technology | |
| The MediaShop | Debonairs Pizza – Christopher |
| The MediaShop | Cell C |
| Ogilvy | Huggies Kids Marathon Campaign |
| The Media Image | A Havaianas Summer |
| Ad Colony | Heineken South Africa – Uefa Champions League |
| Poster Scope | Liveposter |
| Best Tactical Use of Media | |
| Ogilvy | Carling Black Label – Soccer Song for Change |
| The MediaShop | Cell C |
| The MediaShop | #It-Can-Wait |
| The MediaShop | Nando’s #rightmyname |
| The MediaShop | Debonairs Pizza – Christopher |
| Red Star | Soweto Gold |
| MediaCom | Royco |
Tickets are selling fast for the Gala Awards dinner on 10 October at the Hilton Hotel in Sandton. Secure yours today to avoid disappointment. Visit amasa.awards2018@gmail.com for more information.
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