The winners are out! At the AMASA Awards gala event held at the Hilton Sandton last night, sports management consultancy Playmakers was named the inaugural Agency of the Year and overall Roger Garlick Award winner! 
“We extend massive congratulations to the team at Playmakers who impressed the judges with their #CokeScoreChallenge. The campaign offered unparalleled excellence in media strategy, media planning and the creative and innovative use of their chosen media platforms,” says AMASA Chairperson Wayne Bishop. “As the agency with the most number of Highly Commended, Golds and overall Grand Prix, Playmakers were also crowned Agency of the Year.”
The winners are:
| Ignition Awards (students) | |
| Departments of Strategic Communication & Graphic Design, University of Johannesburg – Lion Matches | Gold |
| Departments of Strategic Communication & Graphic Design, University of Johannesburg – Ama Kip Kip | Highly Commended |
| Best Branded Content Campaign | |
| Ogilvy Huggies The World’s First Baby Marathon | Gold |
| OMD Standard Bank Your Next Million | Highly Commended |
| Best Contribution by a Media Owner | |
| Tiso Black Star Nando’s #Rightmyname | Gold |
| Mediamark Foshini Sebenza Girl | Highly Commended |
| Best Experiential / Event | |
| Ogilvy Carling Black Label – #NoExcuse | Gold |
| Playmakers – Captivate Brand Activations Jaguar Landrover Two Icons | Highly Commended |
| Best Integrated: Financial | |
| Vizeum & King James / NMP Sanlam 2 Minute Shower Song | Gold |
| OMD Standard Bank Joy of Jazz | Highly Commended |
| Best Integrated: FMCG | |
| Ogilvy Carling Black Label – No Excuses | Gold |
| Dentsu Aegis Network, Loxyion Conexyion & Greater Than,
Russian Bear Vodka #IAMNEXT |
Highly Commended |
| Best Integrated: Media | |
| Retroviral, JCDecaux & Afrokaans M-Net Survivor billboard | Gold |
| Best Integrated: Retail | |
| The MediaShop Nando’s #RightMyName | Gold |
| Best Integrated: Other consumer goods | |
| Levergy New Balance #BeProteas | Highly Commended |
| Best Integrated: B2B | |
| Demographica Nedbank Seat At the Table | Highly Commended |
| Best Online | |
| Ogilvy Huggies Kids Marathon Campaign | Gold |
| The MediaShop Cell C Skip to the Best Bits | Gold |
| Best Social Media | |
| Brand Truth FNB Budget Speech | Highly Commended |
| Levergy New Balance #BeProteas | Highly Commended |
| Best Pro Bono/Cause Related | |
| AdReach Heartlines Beyond the River | Highly Commended |
| Best Sponsorship | |
| Playmakers #CokeScoreChallenge | Gold |
| Levergy New Balance #BeProteas | Highly Commended |
| Best Trade Marketing | |
| Mediamark Black Friday #WTBF | Gold |
| Best Use of a Small Budget | |
| MediaCom & Arc Interactive Royco Let’s Eat with Siphokazi | Gold |
| Best Use of Mobile | |
| TMI A Havaianas Summer | Highly Commended |
| Best Use of Technology | |
| AdColony South Africa & Red Star Heineken South Africa – UEFA Champions League | Gold |
| Best Tactical Use of Media | |
| The MediaShop Cell C Skip to the Best Bits | Gold |
| Red Star Soweto Gold Launch | Gold |
| MediaCom & Arc Interactive Royco Let’s Eat with Siphokazi | Highly Commended |
AMASA would like to extend a massive thank you to the all the awards contributors, the committee, judges and sponsors who made the awards happen. This year’s sponsors were AdColony, Els Event Architects, Emedia Sales, Gumtree, Kaya FM, Kantar Millward Brown Mediamark, The MediaShop, US Engage, Mediamark and Cinevation.
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