Top Agency For Top Brands Is Ogilvy

Ogilvy SA retained the Robyn Putter Award in the prestigious 2018 Sunday Times Top Brands awards, announced on Wednesday night, for the agency which delivers the greatest number of creative campaigns for Top Brands category winners.

The Sunday Times Top Brands Survey polls 3,500 individuals and 460 business decision makers to discover the most popular brands each year among general consumers and business leaders across 32 different categories. The 2018 survey is the 20th edition of the awards and KFC took the overall Grand Prix among consumers and Vodacom, Capfin, Carling Black Label, Coca-Cola, Dove and Woolworths were other Ogilvy clients acknowledged as Top Brands.Ogilvy SA CEO Alistair Mokoena was delighted by the outcome: “It’s our clients who allow us to shine – they’re prepared to invest in the creativity which builds brands that matter and also delivers great business outcomes.”

Mokoena says the agency is on a roll with strong performances at Cannes, Loeries, Apex and Bookmarks but says that this win is always special because “it’s named after Ogilvy SA’s greatest creative champion, the late Robyn Putter, and we’re always keen to honour his memory by showing that we’re still where he left us – up there with the best.”