The concepts of Behavioural Economics, Observed Consumer Behaviour and Neuro-marketing are enough to make any marketer head for the hills out of the sheer fear of not knowing where to begin. Kirsty Dugmore of SugaSpice puts it simply. The truth of the matter is that evidence-based marketing needn’t be intimidating. Plainly put, this ground breaking […]
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CellCgirl Bursary Fund instrumental in transforming young women’s lives
Through the financial help and guidance of the CellCgirl Bursary Fund, seven young disadvantaged women have recently graduated and are poised to play critical roles in transforming, growing and uplifting South Africa in different industries. Since the fund’s inception in 2015, a total of 19 students have graduated in the fields of ICT, Medicine, Law, […]
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Smart Media expands sales opportunities for brands
In its ongoing pursuit to provide South African brands with innovative ways to reach customers through in-store media, Smart Media has introduced its Basket Liners offering. Positioned at the bottom of shopping baskets at retail outlets, these liners provide another way to drive engagement with consumers. “As in-store advertising innovators, we want to inspire confidence […]
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Transit Ads implements campaign for Compensation Fund
To create awareness for Compensation fund, the brand commissioned Transit Ads™ to implement a highly impactful 2-month campaign in both Johannesburg and Cape Town. The strategy included 45 branded Rea Vaya buss backs, 20 MyCiTi bus backs and a commercial flighted for 3 months on the national place-based digital television network Transit.TV™. The bus rapid […]
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Women Wield The Bulk Of SA Spending Power
The purchasing power of South Africa’s 18-million female consumers is undeniable given that 71% of them are responsible for grocery shopping, while 60% are the primary purchaser within South African households making them a force to be reckoned with, in the local retail sector. It’s clear that this influence will only grow, with 21-million female […]
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Kickstart the career of your dreams – starting at the Vega Open Day
Vega, a brand of The Independent Institute of Education (The IIE), invites parents and prospective students to attend the next Open Day on Saturday, 6 April 2019. Whether you’re a learner in the last year of your secondary schooling career, a working professional hoping to boost your skills or a parent interested in helping your […]
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Epic content sets cinema up for another record-breaking year
With an extensive line-up of highly anticipated films due to be released throughout the year, 2019 is set to be another record-breaking year for the box office. Cinema is expected to attract even bigger audience numbers, thanks to a slate including sequels such as Lego Movie 2: The Second Part, Avengers: Endgame and the surprise […]
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The Marketing Achievement Awards and Summit moves to June 2019
The Marketing Achievement Awards (MAA) team is pleased to announce that, due to numerous requests, the 2019 awards ceremony and Marketing Achievement Summit, will now be taking place on 26 and 27 June 2019 at Sun City. Great interest has been shown in what is set to become one of the most important marketing industry […]
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