Ogilvy’s Pete Case Appointed To Worldwide Creative Council

Chief Creative & Innovation Officer at Ogilvy South Africa, Pete Case, has been promoted to Ogilvy’s 12-member Worldwide Creative Council.

The Council was originally initiated by agency founder David Ogilvy to spearhead the company’s quest for great ideas and brilliant creative thinking, for the benefit of clients. As a member of the Council, Case will help steer the international network’s creative direction alongside its Next Chapter business transformation.

Case was officially inducted onto the Council by Ogilvy CEO John Seifert and Chief Creative Officer Worldwide Piyush Pandey in Nashville, USA, earlier this year. Case has been integral to Ogilvy South Africa’s industry-leading creative output since joining the company in 2014 when Gloo, the specialist digital agency he founded, was acquired by Ogilvy in a significant merger for the industry.

Recently, he has been recognised as one of the world’s top 10 Chief Creative Officers in the prestigious Gunn Report. His creative input and  leadership has also helped secure Ogilvy’s position among the most respected creative teams, with the agency named Creative Circle’s top-ranked South African agency for three years running. Under Case’s leadership, Ogilvy has also won wide global acclaim, including three consecutive Grand Prix awards at the Cannes Lions, the world’s most respected and widely entered awards show.

Ogilvy South Africa CEO Alistair Mokoena hailed Case’s appointment to the global body as a huge honour. “Pete has helped us drive a new era of modern marketing across our business. Most importantly, he creates ‘work that works’. His appointment is recognition of his own enormous skills, as well as Ogilvy SA’s ability to produce world-class talent and to provide opportunities to thrive on the world stage. It demonstrates how our integrated network leverages the abilities of our best people around the world.”