Bona Magazine maintains upward circulation trend

On the back of the latest Audit Bureau of Circulation’s results, Caxton Magazines’ monthly family interest magazine, Bona is celebrating a further increase of a massive 10% on its Quarter One 2019 circulation figures.

The growth of the magazine’s sales from 68 665 to 75 219 copies is on the back of another 13% increase on the Quarter 4 October to December 2018 ABC release and 7% increase on Q3 Jul-Sep 2018 results.

“We were confident of positive results in the quarter one release of ABC data but were still blown away by the consistent upward trend of Bona’s sales figures,” says Bona’s Editor Bongiwe Tshiqi. “In fact, Bona remains one of the highest circulations in the Caxton Magazine group and some of the best statistics and circulations in the Female and Family magazine categories.”

Bona is the only magazine in the country that publishes in four different languages: English, Zulu, Sotho and Xhosa, with the 63-year-old brand maintaining impressive engagement and interaction between the product and its readers across all of its platforms.

Anton Botes, General Manager of Caxton Magazines comments, “We’re incredibly proud of Bongiwe and her team for consistently growing the Bona brand. It’s clear that the team is delivering on the most current needs of their readers and advertisers alike.”