Why do we need to understand buyer behaviour? As marketers, advertisers and brand growth specialists, we are all in the business of building brands, looking for opportunities to talk to potential buyers or product users by geographic area and potentially influence behaviour. This works best when we understand what makes consumers tick. CEO of SPARK […]
Continue readingMore TagMonth: June 2019
Content must find me
Andile Qokweni Business Unit Manager at The MediaShop No better situation demonstrates the availability of content across the board than the amount of entertainment available to kids. I grew up in the 90s with an MNET decoder and I felt I had an infinite amount of youth based entertainment options. For some of our younger […]
Continue readingMore TagTriggerfish launches free career-focused learning platform for animators
Triggerfish, in partnership with Goethe-Institut and the German Federal Ministry of Economic Cooperation and Development, has launched Triggerfish Academy, a free digital learning platform for anyone wanting to understand more about the career opportunities and how to get started in the field of animation. The website features 25 free video tutorials, quizzes and animation exercises […]
Continue readingMore TagOgilvy SA roars at the Cannes Lions 2019 awards
Ogilvy South Africa received recognition for four campaigns at this year’s global awards. With over 40,000 entries from over 90 countries, the competition is the world’s largest platform to celebrate Advertising, Communication and Design. Ogilvy SA was recognized 12 times across the Print, Direct, Design, Public Relations, Brand Activations, Radio and Activation categories. The wins […]
Continue readingMore TagYoung South African wins gold at Cannes ad awards
With one of his first ever TV commercials, Nare Mokgotho has won gold at the 20th Shots Young Director Awards held annually during the Cannes Lions Festival. The ad, which attracted the attention of the ASA when it aired in South Africa, is for the Showmax Zero Bucks Given campaign. A South African has taken […]
Continue readingMore TagSimple solutions to disruptive measurement challenges
Audience measurement is vital for all media from print to TV, radio and digital because it allows editors and broadcasters to plan their content and advertising space and for advertisers to assess the best opportunities for a successful campaign. At last year’s PAMRO All Media Research Conference in Lagos, Nigeria, Ipsos put forward a scenario […]
Continue readingMore TagSA publishers collaborate to launch a new and inventory-rich Video Private Marketplace
In an exciting first for South African digital advertising, industry leading publishers Caxton, Media24, TisoBlackStar, The Daily Maverick and TheSouthAfrican have collectively established a partnership with Australian video company, Oovvuu, and have now launched a new and inventory-rich Video Private Marketplace. Digital consumers continue to show a strong preference for accessible and engaging online video […]
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Advertising can lead the charge on climate change. Here’s how.
The climate crisis has been a dark cloud on the horizon for some time now, but 2019 is the year the world’s political and business leaders at Davos officially put the issue at the top of their “worry list”. And Prince William recently asked Sir David Attenborough the ultimate question: “Why has it taken so long for […]
Continue readingMore TagLearning #20 Sponsorship isn’t a freebie; it’s a partnership of a different kind
As a brand that believes in, and nurtures community and relationships, it’s increasingly difficult saying no to the daily calls for sponsorship. Yes or no. Small words with a big impact, if used correctly. Everyone is looking for a helping hand in some way or another, but not everyone understands the resource impact on […]
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Twiga Communications bags Granadilla insurance
Boutique PR agency Twiga Communications has been appointed to develop and implement the PR strategy for new insurtech company Granadilla. The agency will deliver strategic communications that complements the brand’s overall marketing campaigns and product releases, to ensure growth in both brand recognition and take up by consumers. Franco D’Onofrio, Managing Director of Twiga Communications, […]
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