#ROOTS2019 sheds light on buyer behaviour

Why do we need to understand buyer behaviour? As marketers, advertisers and brand growth specialists, we are all in the business of building brands, looking for opportunities to talk to potential buyers or product users by geographic area and potentially influence behaviour. This works best when we understand what makes consumers tick. CEO of SPARK […]

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Content must find me

Andile Qokweni Business Unit Manager at The MediaShop No better situation demonstrates the availability of content across the board than the amount of entertainment available to kids. I grew up in the 90s with an MNET decoder and I felt I had an infinite amount of youth based entertainment options. For some of our younger […]

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Triggerfish launches free career-focused learning platform for animators

Triggerfish, in partnership with Goethe-Institut and the German Federal Ministry of Economic Cooperation and Development, has launched Triggerfish Academy, a free digital learning platform for anyone wanting to understand more about the career opportunities and how to get started in the field of animation. The website features 25 free video tutorials, quizzes and animation exercises […]

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Ogilvy SA roars at the Cannes Lions 2019 awards

Ogilvy South Africa received recognition for four campaigns at this year’s global awards. With over 40,000 entries from over 90 countries, the competition is the world’s largest platform to celebrate Advertising, Communication and Design. Ogilvy SA was recognized 12 times across the Print, Direct, Design, Public Relations, Brand Activations, Radio and Activation categories. The wins […]

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SA publishers collaborate to launch a new and inventory-rich Video Private Marketplace

In an exciting first for South African digital advertising, industry leading publishers Caxton, Media24, TisoBlackStar, The Daily Maverick and TheSouthAfrican have collectively established a partnership with Australian video company, Oovvuu, and have now launched a new and inventory-rich Video Private Marketplace. Digital consumers continue to show a strong preference for accessible and engaging online video […]

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Twiga Communications bags Granadilla insurance

Boutique PR agency Twiga Communications has been appointed to develop and implement the PR strategy for new insurtech company Granadilla. The agency will deliver strategic communications that complements the brand’s overall marketing campaigns and product releases, to ensure growth in both brand recognition and take up by consumers. Franco D’Onofrio, Managing Director of Twiga Communications, […]

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