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Ubiquitous DOOH

Craig Wallis, Business Unit Manager at The MediaShop In the Out of Home industry, I am always amazed at the vast number of media owners who place digital screens into a multiplicity of environments. There must be at least 70 players in this advertising industry with around half of them playing in the very visible […]

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Primedia Outdoor Unveils South Africa’s Largest Airport Roadside Digital Billboard

With over 1000 square meters of roadside digital display already, Primedia Outdoor recently launched South Africa’s largest airport roadside digital billboard at King Shaka International Airport in KwaZulu-Natal. With the addition of this colossal 5m x 10m LED, Primedia Outdoor is strongly positioned as the leaders in Digital Out-of-Home. Airport advertising plays a pivotal role […]

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In-store must embrace digital disruption

By Gareth Smith, Digital Insights Partner of in-store advertising innovators Smart Media Digital transformation (or as many see it – disruption) has been a hot button topic across industry sectors in recent times. With almost 65% of surveyed global businesses stating they are positive about their ability to adapt to technological disruption in the next […]

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Internal communications key to job satisfaction of South Africans

Ground-breaking research into the internal communications landscape in South Africa delivers much-needed data to help frame employee engagement strategies. Earlier this year New Media partnered with insights consultancy WhyFive, powered by BrandMapp, SA’s largest independent annual survey of economically active South African adults. The study unpacked the state of internal communications by asking key questions […]

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Game Changing Jaw-Dropping VFX Innovations Radically Changing Ad and Filmmaking

Special and visual effects have been part and parcel of movie making since the dawn of cinema. From the days of Thomas Edison, to King Kong (1933), Jaws (1975) and Jungle Book (2018); today’s Hollywood blockbusters are jam packed with explosions, CG imagery, mystical make-believe and intrigue, fantasy locations, and convincing characters created from software programmes. It’s […]

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