The spread of misinformation, political spin and fabrications have been around for as long as humanity has had the means to circulate these views, from the time of soapbox orators to the early printing press. However, the ease at which this kind of information is disseminated has taken on a particular voracity in the age […]
Continue readingMore TagMonth: July 2019
Nielsen releases data on SA shoppers attitudes towards price and promotions
South Africa is home to a nation of promotion obsessed shoppers. This insight stems from a newly released Nielsen report The Price of Promoting, which shows that 75% of South Africans claimed to know the prices of the grocery items they buy and notice changes in price, versus 69% in 2017. In addition, 31% actively […]
Continue readingMore TagHaveYouHeard launches activations division
In a bid to deliver high-quality consumer interactions that don’t blow its clients’ budgets, HaveYouHeard, the communication agency specialising in uncovering unique insights that facilitate the creation of innovative ideas, has established an activations division. Headed by Victoria Gabler, the division is able to deliver on a brand’s promotional staffing, in-store and on- and off-trade […]
Continue readingMore TagHow Social Media Is Turning Tea Into The Beverage Industry’s Sexiest New Offering
When you drink your next cup of tea, did you ever stop to think about what made you reach for a cuppa? We may not realise it, but social media has revolutionised the way we talk and think about what we eat and drink. According to a recent Innova Market Insights consumer study, one in […]
Continue readingMore TagCould A Crisis Be the Best Thing To Happen To A Business?
Heather Astbury, Managing Director and Co-founder of The Reputation People, explains why it could be. Did you know the Chinese word for crisis is made up of two characters – one representing threat and the other representing opportunity? This is worth remembering because every crisis, no matter how serious, allows a business the opportunity to […]
Continue readingMore TagPrimedia Outdoor unveils its powerful new video wall in Lagos
In their continued drive to bring the best branding opportunities to the Rest-of-Africa, Primedia Outdoor has recently unveiled a new 3m x 12m LED video wall in Ikeja City Mall, the largest shopping mall in Lagos, Nigeria. Surrounded by over a 100 stores and restaurants, this landscape LED video wall offers a powerful communication platform, […]
Continue readingMore TagMOST celebrates even more amazing sponsors
With the annual awards just around the corner most of the MOST sponsorship opportunities have already been signed, sealed and sold. The annual event, which takes place on 10 September 2019 at The Wanderers Club in Illovo, Johannesburg provides an annual opportunity for the media industry to network and build relationships. “Forging excellent relationships and […]
Continue readingMore TagOld Mutual, HaveYouHeard launch cornerstone of revamped sponsorship strategy
Old Mutual and its newly appointed strategic implementation partner, HaveYouHeard, have launched one of the cornerstones of the financial services company’s revamped sponsorship strategy – an impactful collaboration across music with aspiring artists and established industry experts. Musicians, singers and aspiring artists will participate in a series of events intended to share knowledge that could […]
Continue readingMore TagDigital marketing in a third world country
Makgotso Sekete, Media Strategist at The MediaShop As a third world country, traditional media is our main method of communication with radio, television and OOH the highest consumed mediums across various markets in South Africa. But digital is growing at a rapid rate and is enabling huge brand integrations. Digital marketing has brought consumers closer […]
Continue readingMore TagMarketing Achievement Summit explores ways to future-proof growing industry
Given the rapidly changing international marketing landscape, it is important that South Africa keeps up to date with global trends and there is a definite need to highlight the importance of marketing to business. The inaugural Marketing Achievement Summit, which took place at Sun City on 27 June 2019, helped to future-proof the marketing industry […]
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