Lactalis SA awards full-service account to HelloFCB+

Following a strategic and creative pitch, Lactalis SA has awarded its integrated marketing communications on its Parmalat, Melrose and President Cheese brands, excluding media planning and buying, to HelloFCB+.

According to the dairy brand’s Marketing Executive, Karolina Laubscher, the Mother City agency was selected, not only because it addressed the brief very well, its ability to respond to feedback demonstrated flexibility and responsiveness.

“HelloFCB+ showcased a strong strategic skillset and interesting creative approach. Their ideas across the board were both creative and unique, with rational and emotional benefits well executed to provide excellent product presence throughout. We are looking forward to opening a new chapter together,” she said.

HelloFCB+ Managing Director, Danielle Sneiders, added: “In these uncertain times, people are returning to one constant now more than ever – our need for human connection. At HelloFCB+ The Human Connections agency, we know that brands that lead with purpose and put humans at the heart of each consideration set will be rewarded.

“We’re looking forward to journeying with Lactalis SA’s brands and partnering on the articulation and achievement of their goals and ambitions at every touch point of the user journey.”