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Adspend – July 2022

The Top 10 South African July 2022 advertisers. Advertiser Jul-20 Advertiser Jul-21 Advertiser Jul-22 1 SHOPRITE HOLDINGS LTD  R        106 269 415 CLIENTELE LIMITED  R        119 012 839 UNILEVER SA  R            246 260 863 2 OUTSURANCE INSURANCE  R          97 082 525 SHOWMAX  R        113 343 695 CLIENTELE LIMITED  R            171 011 524 3 UNILEVER SA […]

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Boomtown looking for optimistic graduates

Independent strategic brand agency, Boomtown, has reached a significant milestone for its BAYEZA Graduate Internship Programme by marking its ten-year anniversary since the inception of the career-changing programme.  Striving for the fine balance between empowering the youth and producing quality advertising creative to progress into the future, the graduate programme, ‘BAYEZA’ – meaning “they are […]

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Woolworths follows the “Leave One Take One” reusable shopping bag initiative

It was just over one month ago when Brent Lindeque, South Africa’s Good Things Guy, approached retailer SPAR to pioneer the ‘Leave One Take One’ reusable shopping bag initiative which has now been implemented in over 60 stores nationwide. Now, retailer Woolworths has joined the trend, launching its ‘Bring a Bag, Take a Bag’ version. […]

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What’s the difference between an Influencer and a Content Creator?

by Riezkah Allan, Media Strategist at The MediaShop Kitana wins, flawless victory… this memorable Mortal Kombat sound clip is a compilation that TikTok created for users to share their content, whether the user just had their nails done or had a make-up transformation, videos with this compilation yielded millions of views. Similarly, with the TikTok […]

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Industry creative, Louis du Pisani, partners with Skycastle Studios to launch card game DUNGEON BRAH

Dungeon Brah is a comical deck crawler card game created by Louis du Pisani, a South African born and bred creative. It has been released globally on Kickstarter. Dungeon Brah launched worldwide by Skycastle Studios – sister company in Solarpop The card game is a universe in which players, their ragtag crew and hired heroes […]

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An Agency as a Brand Owner – Good or Bad?

HaveYouHeard, founded 14 years ago as a word-of-mouth marketing specialist, has grown organically to become a full-service integrated communications agency and the engine room for a group of innovative, specialist creative communications businesses. Most recently, it has taken the remarkable step of creating in_Things, a product and service company that exists to identify and define […]

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