SA creatives chosen for global awards jury!

 

In a powerful acknowledgement of the country’s standing in the global advertising industry, two South African creatives have been selected to serve on the jury for international advertising awards competition Dubai Lynx 2019, from March 10-13.

Bronwen Rautenbach will judge the design category at Dubai Lynx 2019 and will be a member of the healthcare jury at the awards.

As South Africa’s official representatives at the prestigious Cannes Lions International Festival of Creativity, Cinemark was given the opportunity to nominate judges to the Dubai Lynx jury.

“South Africa is highly respected as a global creative hub,” said Cinemark representative on behalf of Ster-Kinekor Lynne Wylie, Head of Marketing. “Because of this, Cinemark was asked to nominate judges for the Dubai Lynx awards. This was a challenge, because of the high standards of our industry, but the work Bronwen and Mandi have done sets them apart and we’re proud to have them represent us.”

Rautenbach is founder and creative partner at Sunshinegun, a Johannesburg and London-based agency. She has won numerous local and international awards, judged at several design awards shows, and plays an active role in growing the South African design industry, lecturing, mentoring and running workshops.

Mandi Fine is the CEO of F/NE, a strategic marketing communications consultancy active in the healthcare space. Mandi is widely recognised as a thought leader and expert in healthcare communication in South Africa and the world at large. She consults to many industries and helps add value to many of the world’s biggest brands and corporations.

“It will be an honour to represent South Africa at the Dubai Lynx awards,” said Rautenbach. “It’s an acknowledgement of the quality work that our industry delivers, and a great chance to recognise world-class work by fellow designers.”

Mandi Fine said she was looking forward to assessing the creative ways that nominees had used to differentiate their clients’ brands. “Healthcare has unique challenges around product and regulations, so the brand solutions must also be uniquely creative. I can’t wait to see the entries and the compelling brand stories that creatives are sharing.”

The Dubai Lynx awards honour outstanding work by ad agencies in the Middle East and Africa, and were launched by the International Advertising Festival, organiser of the Cannes Lions and Eurobest awards.

Rautenbach and Fine will fly out to Dubai, UAE, for the awards, where judging will take place in the days leading up to a glittering awards ceremony and dinner on March 13, 2019.