What marketers are looking for in 2018 – IAS masterclass

The Independent Agency Search & Selection Company (IAS) will hold its first masterclass of the year on Tuesday 23^rd January 2018, entitled ‘What Marketers are looking for in 2018’.

The masterclass will feature leading industry panellists. These include:

Masterclass will cover the following:

• Panel Discussion
• Expected outcome and views for the next 12 months and how this will impact on marketing and communication initiatives
• Pressure on budgets – how CMOs are handling this
• Digital vs Traditional Media and the prioritization of Content Marketing
• Procurement & Marketing
• Media & Production Transparency – what CMOs are seeing
• How Agencies can help

Date:      Tuesday 23 January 2018

Time:      14:00 pm – 17:00 pm (Registration at 13.30 pm)

Venue:     IoD (Institute of Directors), National Office, 144 Katherine Street, Graystonridge Office Park, Sandton

These Masterclasses are exclusive to subscribing agencies and their staff. All names and titles of staff members must be registered with IAS before attendance is approved. There are no costs for any subscriber to attend the IAS Masterclasses. For non-subscribers a once off cost of R3000,00 ex VAT per Agency attending will be applied.