Latest Industry News
Bright lights, big engagement – Malls rise again in South African consumer culture
The COVID-19 pandemic and resulting lockdowns that wreaked havoc on the broader retail environment were amplified by looting during the July 2021 riots. Additionally, e-commerce and the largely subdued economic climate which immediately followed, left South African shopping malls with significantly lower traffic levels and turnover between 2020 and early 2022. But South Africans –... Continue reading→
Renault South Africa Appoints VMLY&R As New Developmental Digital Agency
VMLY&R South Africa has been appointed as the new Development Digital agency for Renault South Africa. The partnership will fall under VMLY&R Commerce, the agency’s specialist creative commerce proposition, which launched in South Africa last week. “We at Renault are delighted to partner with a globally renowned, award-winning agency to elevate our online brand experience,”... Continue reading→
Igniting Success: Secure Your Spot at the Effie Awards 2023 Gala and Witness the Industry’s Finest Achievements
Tickets for the 2023 Effie Awards, taking place on September15th are now available for purchase. The Association for Communication and Advertising (ACA) and Effie South Africa encourage early booking in order to avoid disappointment as tickets are limited. The Effie Awards South Africa, hosted by the ACA and sponsored by Nedbank, Investec and GIB, recognise... Continue reading→
Citizen-of-the-world beer brand Sol has opted to speak up against the most challenging dilemma facing South Africa’s youth state of mind – this in a bid to break through the advertising clutter that characterises the beer category. By creating a message that urges South Africans to, despite their challenges, live life with a ‘Live from... Continue reading→
Recognising and Celebrating South Africa’s Youth with an Exhibition at Mall of the South in Johannesburg
Social and artistic mentorship programme Of Soul & Joy is pleased to announce an upcoming exhibition in collaboration with Johannesburg South’s regional shopping centre, Mall of the South. Taking place over Youth Day Weekend (16 – 18 June), the exhibition celebrates the creativity and ingenuity of the programme’s students in telling the stories of young... Continue reading→
Advertisers tuned in to Algoa FM
Advertisers wanting to connect with viable customers in the Eastern Cape and Garden Route are choosing Algoa FM as their preferred media choice in the broadcast footprint. This is evident from the annual results to March 2023, as published by holding company AME Ltd on June 2. “Algoa FM produced excellent results for the year... Continue reading→
MullenLowe wins Panarottis account following 5-way pitch
Panarottis Pizza Pasta was founded by Spur Corporation in December 1990. With a focus on big on family, big on pizza, it has become a household name with an evergrowing popularity. MullenLowe SA will be responsible for strategy and campaigndeation across relevant and impactful channels including TV, radio, OOH, instore and digital. MullenLowe SA’s Executive... Continue reading→
Deadline to enter the Effie Awards extended The Association for Communication and Advertising (ACA) and Effie Awards South Africa have extended the deadline to enter this year’s programme and are calling on South African agencies, clients, media partners and start-ups to submit their Effie Awards entries before the final deadline on Thursday 21st June. Entries... Continue reading→
Iconic Collective Welcomes Two New ECDs: Albert de Andrade and Bruce Ross
Iconic Collective, a leading strategic and creative agency part of Point Group, is thrilled to announce the appointment of Albert de Andrade and Bruce Ross as Executive Creative Directors (ECD). With their exceptional talent and wealth of experience, Albert and Bruce will bring new perspectives to support the drive of the company’s growth ambition across... Continue reading→
From Local to Hyperlocal – Street-Level Media Brightens Up Urban Landscapes
Bus shelters, street poles, curbside dustbins, street name ads and shopping centre parking lots in South Africa’s major metropolitan areas are among the spaces via which Street Network (a Provantage Company) has adopted a “hyperlocal” advertising approach to connect with pedestrians, shoppers and commuters in their urban and suburban back yards. Simply put, hyperlocal... Continue reading→