Latest Industry News
New Doors Open For SIMONSAYS With New Clients Signed Up – Dezign A Door
Leading local door manufacturer, Dezign A Door, has appointed SIMONSAYS communications to handle its full gambit of communication requirements, including traditional media relations, blogger activations, and digital marketing. A company that manufactures doors for any kind of cupboard – from kitchens, to bedrooms, bars, bathrooms and studies, as well as drawer fronts and more –...
SA’s largest agency puts the ‘Broad’ into B-BBEE
FCB Africa is celebrating several recent B-BBEE milestones that, once again, highlight that the group is one of only a handful in the industry that doesn’t pay lip-service to the word ‘broad’ in the phrase ‘broad-based black economic empowerment’. As one of South Africa’s largest marketing & communications agency groups, FCB Africa’s B-BBEE initiatives have,... Continue reading→
GIBS’ Acumen magazine celebrates five years converting business thinking to business action
The University of Pretoria’s, Gordon Institute of Business Science (GIBS) in association with publisher Contact Media and Communications, is celebrating Acumen magazine’s 5th anniversary! Acumen magazine is the school’s business publication that serves as an influential platform connecting corporate South Africa with some of the country’s most dynamic business executives from various sectors of business... Continue reading→
Trend Tracker provides South Africa with bespoke trend data
Liquorish Ink has kicked the year off with the launch of their innovative Trends division, called Trend Tracker. Through Trend Tracker, brands can stop relying fully on Global Trends, which may not be relevant in an African context, and instead identify bespoke, local trends for their industries. As a company that focuses on building sustainable... Continue reading→
ROAD research positions OOH, front and centre as the media star
The new data launched by the OMC has revealed that OOH has evolved and taken centre stage in the media mix landscape. The new audience data measured 30,633 respondents combining 2015/16 data to allow one of the largest samples in the market; giving accurate, deeper, richer and robust information on mobility overall. Several factors were... Continue reading→
Corporate events require more experiences, less things
In today’s frenetic business world, corporate events are required to be more about unique and memorable experiences that attendees can participate in and feel, as opposed to the run of the mill formal ‘sit down and listen’ type of affairs. These tailored events do however require a dedicated, skilled and experienced team behind them. “OrangeBlock,... Continue reading→
Demystifying Brand Public Relations
What is Brand PR? Public Relations (PR) forms part of the marketing mix. It’s considered ‘earned media’, rather than advertising or ‘paid for media’. One of the challenges marketers face is getting publicity to a large audience – and this is where Public Relations fits in: The primary objective is to create a positive public image for... Continue reading→
The Rise of the Brand Influencer
In 2016 alone, Cristiano Ronaldo generated almost half a billion dollars in media value for his main sponsor Nike. According to Hookit, which measures social media and digital media values for brands, his over 1700 posts across social media generated 2.25 billion interactions (likes, comments, shares, retweets and video views). Nike’s logo was featured in... Continue reading→
Five reasons to consider a post grad career boost
By Michele Venter-Davies, National Head of Honours Programmes at Vega People who have obtained degrees and firmly established themselves in the job market are sometimes apprehensive about studying further. But those who embrace the challenge, soon appreciate that there is always more to think about. Experience and maturity are no barrier to further progress. Having... Continue reading→
Brave celebrates a hat trick of new business wins
As South Africa revels in the dawn of a new era, the Brave Group joins in the jubilation as it celebrates a hat trick of new business wins and a basket of new brands with which to be brave. In January 2018, Brave added ten iconic South African brands to its existing Tiger Brands account,... Continue reading→