Latest Industry News
The new universal rules for commercial production engagement
The international call for transparency in an inescapably biased system By Bobby Amm, Chief Executive of the Commercial Producers Association At the end of 2016, after many allegations of advertising agency bid-rigging, the US Department of Justice began investigating the claims. In these cases, multiple advertising agencies with in-house production companies were accused of configuring... Continue reading→
Marthinus van Loggerenberg appointed as senior digital strategist at Hellocomputer
Hellocomputer has appointed Marthinus van Loggerenberg as a senior digital strategist in its Cape Town agency. Here his main responsibility will be to combine the best audience insights, data, research, technology and distribution capabilities to connect Hellocomputer’s client brands to their audiences. Or, as he says, ‘solve problems that create narratives for brand stories across... Continue reading→
Marketing in a recession and beyond
Gill Randall, Joint CEO of SPARK Media says that markets don’t stop in a recession. According to Randall, people don’t stop shopping it’s just the consumer’s behaviour that changes. Through our membership of the Ehrenburg Bass Institute (EBI) for marketing science, we have access to consumer behaviour tracked from way before, during and post the... Continue reading→
The M&C Saatchi Group SA announces two key digital appointments
The M&C Saatchi Group in South Africa has appointed Dallas du Toit as Creative Partner: Digital. His primary task will be to continue to grow a world-class digital capability within the SA Group by partnering with Founding Partner and Executive Creative Director (CPT) Gordon Ray as well as Neo Mashigo, Creative Partner: Group As the... Continue reading→
Transit Ads™ rebrands to offer bigger, bolder and better
Transit Ads™ and its widespread digital television network TRANSIT.TV™ have been rebranded and refreshed in line with the wants and needs of its target audience, providing advertisers with opportunities that are bolder, better and more powerful. Transit Ads™ is South Africa’s largest transit media company, boldly leading the way in innovation, marketing solutions and footprint... Continue reading→
Golf courses attract affluent audience with lifestyle and entertainment
Peter Kohlöffel, National Sales Manager: Golf Ads™, explains that modern golf courses offer something for everyone, which makes them ideal playgrounds for golfers and non-golfers alike. When we think of golf courses, we think of tees, greens, bunkers, fairways and driving ranges. But golf courses are not just about golf. Surprised? The golf course environment... Continue reading→
ACA disciplines member agencies for transgressing its Code in the Telkom pitch
After an appropriate and robust investigation and disciplinary process held between the Association for Communication and Advertising (ACA) and its members DDB South Africa, Ireland-Davenport and Wunderman, the ACA exercised its rights in accordance with its MOI and the process laid down in the ACA’s Internal Enquiry Framework. At the subsequent Board meeting held on... Continue reading→
Airport Ads® implements nationwide campaign for Telkom
Airport Ads® has implemented a highly visible, targeted, national campaign for Telkom’s Free Me offering. With the primary target consisting of business and leisure travellers, the creative appears on strategically placed static sites across various regional airports – Lanseria International Airport, Bloemfontein Airport, Upington, George, East London and Port Elizabeth – which are regularly frequented... Continue reading→
ACA Board of Directors for 2017/2018 Announced
On Wednesday 5th July 2017, The Association for Communication and Advertising (ACA) held its 70th Annual General Meeting at the AAA School of Advertising campus in Johannesburg. At the AGM, the new Board of Directors for the 2017/2018 fiscal were elected – they are: Adeshia Singh Managing Director Singh & Sons Alison Deeb Group CEO... Continue reading→
365 Digital launches programmatic Private Marketplace
South African publisher solutions business, 365 Digital,have launched their premium programmatic Private Marketplace. A Private Marketplace (PMP) is where private, invitation-only digital advertising deals are bought and sold programmatically over a curated list of premium websites. A PMP is a tool specifically found in the programmatic space; a type of buying mechanic allowing specific deal... Continue reading→