Latest Industry News
Future-proof Marketing – Marketing with Meaning and Purpose
by Onyi Nwaneri, Marketing and Partnerships Executive from Afrika Tikkun On Thursday, Afrika Tikkun will be speaking on purpose-led marketing at the Marketing Achievement Awards and Summit (endorsed by the Marketing Association of South Africa) at Sun City Resort in the North West Province. Under the theme ‘marketing with meaning and purpose’, Afrika Tikkun provides... Continue reading→
First free Afrikaans podcast channel launched
From 24 June you can experience rooi rose in a whole new way! rooi rose is proud to introduce rrRADIO, South Africa’s first free Afrikaans women’s interest podcast channel! It’s the original engaging content that rooi rose magazine is known for, but presented in a new audio format. Podcasts are taking the world by storm. ... Continue reading→
Lebo Madiba to head up Ogilvy PR
Ogilvy Johannesburg has announced Lebo Madiba as the new Managing Partner: Public Relations & Influence at the agency. Madiba is taking over from Joanna Oosthuizen, who was promoted to Chief Operating Officer for Ogilvy South Africa in 2018. Madiba joins Ogilvy from Etion Limited, a JSE Altx-listed, digital technology provider, where she was Group Chief... Continue reading→
Kokstad sister & brother become first Africans to screen at top VR competition
Last week The Lost Botanist, co-directed by the Kokstad-raised sister and brother team of Ree and Rick Treweek, became the first virtual reality (VR) experience from Africa to screen in competition at Annecy, the world’s most prestigious animation festival. The Lost Botanist was one of just nine VR experiences competing at VR@Annecy, from 90 submissions... Continue reading→
HelloFCB+ helps fathers get the gift they really deserve this Father’s Day
In a new campaign by HelloFCB+ for Pernod Ricard and The Glenlivet, The Great Father’s Day Gift Upgrade gave dads a way to get the gift they really deserved this Father’s Day – a bottle of The Glenlivet. The insight was built around the fact that Father’s Day gifts are often below average. A ‘world’s... Continue reading→
Ads24, Jacaranda FM and Viacom commit to MOST sponsorship
The 11th annual MOST Awards will take place on 10 September 2019 at The Wanderers Club in Illovo, Johannesburg where, for the first time, Viacom will sponsor this year’s prestigious Bell Award. “Viacom is an important addition to our list of MOST supporters. Their marketing team recognises the MOST mantra which is ‘by the media... Continue reading→
SaveTNet Cyber Safety reaching global audiences through Public Figure film
SaveTNet Cyber Safety NPC is sharing its message on an international stage through the recently premiered Public Figure film, creating awareness for responsible digital citizenship. Public Figure (2019) is a documentary-film that investigates the psychological effects of everyday social media use while exploring how influencers deal with the fame, money, hate, and obsession that comes... Continue reading→
South African agency launches Martell’s Home Live global influencer programme in New York
Following its 2018 appointment as the influencer agency-on-record for the luxury beverage brands in the Martell Mumm Perrier-Jouët (MMPJ) stable, South African agency, HaveYouHeard, launched Martell’s global influencer programme in New York at the brand’s first ever Martell HOME Live event. The agency’s Head of Strategy, Ryan McFadyen, was in New York to meet the... Continue reading→
Stratitude appointed as new agency for Constantia Insurance’s EthiQal
Constantia Insurance has appointed full-service marketing agency Stratitude for all their brand and communication requirements for EthiQal, their specialised medical professional indemnity division. “The South African healthcare industry has unique and difficult challenges, and so we were looking for an agency that not only understood these nuances, but one that could also use this insight... Continue reading→
Ads24’s Food for Thought: Robots vs humans, the future is now
Now in its third year, Ads24’s Food for Thought is coming into its own as a notable annual opportunity to flip perceptions, fire-up synapses and get industry experts thinking and talking about the forces (economic, political, environmental and technological) shaping the future of business. This year’s event explored the notion of humans vs robots, and... Continue reading→