Latest Industry News
The winning Business Insider and Fin24 combination gives advertisers access to 4.5 million targeted users
Fin24 and Business Insider have taken the first and second spots (respectively) within the Financial Sector in South Africa according to Effective Measure’s released April 2018 results. Fin24 showed 2 291 054 Unique Browsers (UB’s) across web, mobile web and app combined, and a massive 15 595 000 Page Views (PV’s). Business Insider showed 1 523 398... Continue reading→
Meropa and Mauritius – a winning partnership
If you have this inexplicable urge to ‘Rather be in Mauritius’, there are two women you should blame – Janet and Philippa. At the recent 50th anniversary gala dinner hosted by the Mauritius High Commission, two members of the consumer division at Meropa Communications were presented with “an award of excellence for outstanding partnership”.Award winners... Continue reading→
Nfinity acquires a license for leading influencer marketing platform Webfluential in SA
With a wide portfolio of growing media properties, Nfinity, under the leadership of Ken Varejes and his team, has acquired the license to operate Webfluential South Africa in an exciting move for the Group. As international leaders in the influencer marketing category, Webfluential helps thousands of brands of all sizes connect and craft stories with... Continue reading→
The modern day Mom and what brands need to keep in mind
The Modern Day Mom and What Brands Need to Keep in Mind by Louise Hefer, Media Strategist / Implementation Planner at The MediaShop I’ve been working on a brand within the Baby Care category for a couple of years now, and I’ve always thought that I have a good insight into moms and how to... Continue reading→
New Leadership to Joe Public Ignite
Joe Public United is excited to announce the appointment of a new generation of leaders that will take Joe Public Ignite, the group’s beyond-the-line (BTL) agency forward. When it comes to the growth of new leaders, the agency has always looked within to bring about growth of their people – an imperative aligned to the... Continue reading→
Cinemark announces SA’s Young Lions competition winners to experience Cannes Lions festival
They had just 48 hours to complete the task, from brief to concept shooting, editing and the final production of a 60 second commercial. But, for one creative team, those could just be the most important 48 hours in their exciting young advertising careers to date! The Cannes Young Lions competition for 2018 is currently... Continue reading→
The face of morning radio is about to change
ChaiFM is pleased to announce that businessman, author of ‘Carry on Baggage’ and ‘Tightrope: Musings of Circus South Africa’, speaker, and social commentator (not to mention its inimitable afternoon drive host) Howard Feldman is set to host the Morning Mayhem team from Monday to Fridays from 06:00 to 09:00.“Howard stood in on the Morning Mayhem... Continue reading→
Bona welcomes new deputy editor
Caxton Magazines has announced the appointment of Gugulethu Mhlungu in the position of Deputy Editor of Bona magazine. Self-confessed ‘wanna be’ Marvel Avenger and current Nightalk host on Radio 702 Monday to Thursday, Gugulethu is ready to add a new adventure to her mantle of skills. “My media career began at the age of 17... Continue reading→
Golf Ads™ launches Tag Heuer’s Connected 45
There’s no doubt that the golfing environment provides unique marketing opportunities for brands. Golf Ads™ provides an audience of 500 000 consumers who are captive, focused on their game and unhurried. This is one of the myriad reasons that Tag Heuer commissioned the golf media specialist company to implement a launch campaign for the... Continue reading→
Crossing borders with events
Organising events in other countries is exciting yet poses challenges in innumerable forms and can develop into situations which often require diplomacy and tact. Recently creating an event in Mozambique for Coca-Cola Beverages Africa, the team unpack (pun intended) the experience and share some of their learnings Crossing borders Make friends on all sides. The... Continue reading→