Latest Industry News
Penquin and Spitfire Inbound trump at New Generation Awards
Spitfire Inbound, Penquin and their clients have received a Gold and four Silver accolades at this year’s 2018 New Generation Social & Digital Media Awards. Founded in 2012, the New Generation Social & Digital Media Awards are the largest celebrated digital media awards in the country. The awards celebrate ingenuity, with a specific focus on... Continue reading→
Stroomop now available on DVD and DSTV box office!
The exciting adventure film, STROOMOP (Ivan Botha’s directorial debut) that was watched on the big screen by over 116 000 people and earned R7 434 677 at the local box office, is now available on DVD at selected retailers, as well as DStv BoxOffice. “STROOMOP had an exceptional run of 11 weeks on circuit and is up to... Continue reading→
Come by and say hi – it’s Vega’s last open day of the year!
Vega, a brand of The Independent Institute of Education (The IIE), will host its final open day for the year on Saturday, 27 October 2018. Vega invites learners, parents and working professionals to attend its open day, taking place at IIE Vega campuses nationwide.Open days at Vega are structured to make it easier for parents... Continue reading→
Engen’s service excellence acknowledged with award
Engen has achieved the highest service score in the Petroleum Station category of South Africa’s premier service excellence benchmark, the Ask Afrika Orange Index Awards. The Ask Afrika Orange Index Awards took place at The Venue in Melrose Arch, Johannesburg earlier this month. Seelan Naidoo, Engen General Manager: Retail says the company appreciates the vote... Continue reading→
#AfricaEmoji Forever
In July 2018, in true Africanacity style, Absa gave a new emoji life on our Twitter screens – #AfricaEmoji A clever media buy on Twitter, its lifespan was limited to only 3 months. Within just a few hours, it was trending, with Africans using it to express their hopes for the continent, pride in where... Continue reading→
Animation script timer launched by Piehole.tv
Animated video production company, Piehole.tv, has launched a free script timer tool to calculate the duration of any explainer video. A market-first, this is the only dedicated script timer for explainer videos and according to Piehole.tv CEO, Priscilla Kennedy, was created based on thorough analysis of over 200 explainer videos and will help significantly when... Continue reading→
World Sight Day Event: “Eye Care Everywhere”
Ster-Kinekor Theatres, the MEC for Health: EC (Helen Sauls-August), Executive Mayor, Mama Sisulu family representatives, together with other government, business and community leaders joined the global celebration of the World Sight Day, under the theme; “Eye Care Everywhere” at the Indoors Sports Centre in Queenstown, Eastern Cape. This forms part of Ster-Kinekor’s CSI programme, Vision... Continue reading→
LoyaltyPlus disrupts in the era of Centralised Virtual Currency
In today’s retail market there is no mistaking the value of the loyalty programme. It is driven by merchants to attract customers and retain their business – but specifically the massive contribution of e-commerce characterised by loyalty or points cards (both physical and digital), according to independent Customer Relationship Management (CRM) specialist, LoyaltyPlus. LoyaltyPlus offers... Continue reading→
Ad crooks: the on-going problem in digital advertising
Mercia Lampen, Digital Media Strategist, The MediaShop Online advertising fraud is a huge problem globally in the digital industry, with cyber criminals stealing $3 – $5 million per day from advertisers. This issue was raised in 2004 by Google’s CFO, George Reyes as a major problem stating that fraud is the biggest threat to the... Continue reading→
Knowledge and emotion are central to the service industry
The services industry forms an important part of South Africa’s economy and it provides many jobs. Service excellence is a core element of brand reputation and is rooted in customer satisfaction, which can only be achieved if a company truly understands its customers and their expectations. On the whole, South African customers are not happy... Continue reading→