Latest Industry News
Brave celebrates a hat trick of new business wins
As South Africa revels in the dawn of a new era, the Brave Group joins in the jubilation as it celebrates a hat trick of new business wins and a basket of new brands with which to be brave. In January 2018, Brave added ten iconic South African brands to its existing Tiger Brands account,... Continue reading→
Young talent blazing a trail at CBR Productions
CBR Productions is blazing a videographic trail on digital media with videos that are attracting the attention of big brand names locally and globally. Headed by Chace Geyer, Executive Producer, and Devin Risely, Creative Director, CBR Productions is growing fast, and is focused on producing top quality videos for its clients while developing promising young... Continue reading→
MullenLowe creates love campaign for isiXhosa language project
It has been said that isiXhosa is the language of love. So when MullenLowe was approached to create a campaign for Imbeko, an NGO that connects Xhosa teachers with those wanting to learn the language, they came up with a love song. They teamed up with Afro-Pop sensation Ntando Bangani and made a video of... Continue reading→
MULLENLOWE SA wins multiple brands in the Edward Snell & Co portforlio
MullenLowe South Africa has been appointed as the agency of record across a number of brands in the Edward Snell & Co. portfolio, including Russian Bear, Stretton’s and Rémy Martin among others, following a five-way pitch. MullenLowe will provide integrated communications services including traditional and digital advertising, promotion and social media, web management and PR.... Continue reading→
Awesome campaigns by Penquin
Take a look at Penquin’s favourite campaigns of all time. There’s something magical about planning and implementing an advertising campaign with clients. It’s always quite a journey – from the initial strategy, to developing the creative and seeing it all come together. Here’s a look at some of Penquin’s most memorable campaigns. 1. Suzuki South... Continue reading→
Product of the Year celebrates 10 years in SA
Product of the Year – South Africa’s largest independent consumer-voted survey – celebrated 10 years of rewarding innovation and excellence in the country at its annual awards gala ceremony, held this year at The Maslow Hotel in Sandton, Johannesburg on Thursday 22 February. Established 30 years ago in France, Product of the Year currently operates... Continue reading→
Trish Guilford gears up for a new role at OMC
With over 25 years of experience and involvement in the media industry, Trish Guilford has recently been named as the new General Manager of the Out of Home Measurement Council (OMC). For the last three years, Trish has been consulting and freelancing in addition to being in a partnership with VML South Africa – developing... Continue reading→
Budget 2018 has a silver lining for the marketing and communications industry.
There is no doubt that there is a countrywide and global sense and belief of new and inspired hope in terms of both political stability and policy certainty in South Africa. Within this context, Minister of Finance Mr Malusi Gigaba delivered both his first annual budget speech, and the first budget under the new Ramaphosa... Continue reading→
Dalmatian tops off new business streak with Protea Hotels by Marriott win
Dalmatian has recently been awarded the Protea Hotels by Marriott advertising account. The new account gain was the outcome of a hotly contested, three-way pitch and consolidates a particularly successful business acquisition phase for the agency. Commenting on the new business, Dalmatian Managing Director Gabrielle Weinstein says, “It is a huge privilege to work on... Continue reading→
Nando’s and M&C Saatchi Abel are on a mission to put autocorrect in its place as they invite South Africans to #rightmyname.
In their quest to highlight typically South African challenges, Nando’s, together with its advertising agency M&C Saatchi Abel, have launched #rightmyname in continued effort to contribute to the broader dialogue of South Africa. “At Nando’s, we’ve always loved celebrating South Africa’s diversity. So when we noticed that after more than 30 years, spellcheck still highlights... Continue reading→