Latest Industry News
Makosha Maja-Rasethaba named new Partner at M&C Saatchi Abel
M&C Saatchi Abel congratulates Makosha Maja-Rasethaba’s on her recent appointment as Partner and Head of Strategy for the Johannesburg agency. Makosha joined the agency six years ago. In her most recent post as Head of Insight for the Group, she was responsible for delivering locally relevant strategies and campaigns across a number of iconic... Continue reading→
Caxton Magazines welcomes new Bona editor
Bongiwe Tshiqi has been confirmed as Bona’s new editor. Over the past five months she has been acting deputy editor, and together with the Bona team, has ensured the continued smooth production of the magazine. Bona, South Africa’s only publication available in four languages: English, isiZulu, seSotho and isiXhosa, provides its audience with the inspiration,... Continue reading→
Gig Economy disrupts status quo, presenting an opportunity for Africa
A Digital Talent Exchange is born Freelancing has found a new name in the digital era. A ‘Gig’ is simply a task performed as a once-off freelancing job, but because the trend towards freelancing has grown so significantly, a new economy has been born: the ‘Gig Economy’. Internationally, it has grown at a rapid pace... Continue reading→
Business Insider to launch in South Africa
Pioneering News Brand for the ‘Next Generation of Global Business Leaders’ Continues International Expansion Business Insider and Media24 will be launching a South African version of Business Insider, the innovative digital news brand of the global business community next month. Said Henry Blodget, CEO and Editorial Director of Business Insider Inc.: “We’re thrilled to... Continue reading→
Why the right social influencing approach is vital to sales success
By Darren Leishman – Spitfire Inbound It’s possible to turn a social interaction into a sales opportunity, it’s the way you approach the interaction that’s the key. Read on to discover the approach we use that has helped us succeed. A couple weeks ago I found myself having a conversation with my neighbour about a... Continue reading→
FIVESTAR PR extends portfolio of Luxury Villa representation
Luxury travel and hospitality specialist FIVESTAR PR has extended its portfolio to include luxury villas MOONDANCE in Fresnaye (Cape Town); LA RIVE FRANSCHHOEK; and LA RIVE PENTHOUSE on the Atlantic Seaboard (Cape Town). The three top of the range properties are privately owned and managed by Alexis Gillis, to cater for the growing exclusive-use villa... Continue reading→
New video from Road Safety Campaign that went viral in 2017
There is a new video from the road safety campaign that went viral in 2017 that looks set to attract as much attention as its popular predecessor. Crafted as a Vlogger upload and named to attract the attention of YouTubers who search for this type of content almost daily, as well as probably engage in... Continue reading→
Companies can curb losses by improving SA’s notoriously poor customer service levels
South Africans might be friendly and welcoming people socially, but we’re not always known for friendly, efficient and effective customer service in sectors ranging from government to retail. In fact, a study conducted three years ago across 32 countries and 10 industries by Accenture, a provider of management consulting, technology and outsourcing services, found that... Continue reading→
Facebook update not the end of brands and Social Media
The update to Facebook announced last week Thursday (January 18) will not lay waste to the time, effort and money spent by brands on creating and curating a presence on the social media channel. Instead, the world only came to a slight halt and marketers were jolted out of their seats as Zuckerberg quietly announced... Continue reading→
Seven trends likely to lead digital agencies in 2018
According to the Forrester’s 2017 Customer Experience (CX) Index, 30% of companies will see declines in the quality of their customer experience performance in 2018, placing their businesses at risk. The report explains that customer expectations will outpace companies’ ability to evolve or invent experiences. This slow pace of transformation means companies can’t adjust fast... Continue reading→