Latest Industry News
Digital marketing in a third world country
Makgotso Sekete, Media Strategist at The MediaShop As a third world country, traditional media is our main method of communication with radio, television and OOH the highest consumed mediums across various markets in South Africa. But digital is growing at a rapid rate and is enabling huge brand integrations. Digital marketing has brought consumers closer... Continue reading→
Marketing Achievement Summit explores ways to future-proof growing industry
Given the rapidly changing international marketing landscape, it is important that South Africa keeps up to date with global trends and there is a definite need to highlight the importance of marketing to business. The inaugural Marketing Achievement Summit, which took place at Sun City on 27 June 2019, helped to future-proof the marketing industry... Continue reading→
Toyota Rush launch wins Marketing Achievement Award
Toyota South Africa and its long-term marketing partner, FCB Joburg, were awarded last week (June 27) by the Marketing Achievement Awards (MAA) in the New Product or Brand Launch category for the 2018 launch of the Toyota Rush. The Marketing Achievement Awards aim to recognise and reward successful marketing initiatives and thought leadership in the... Continue reading→
Internet advertising will exceed half of global adspend in 2021
Although as internet ad market matures, growth projected to slow from 17% to 9% a year Internet advertising will account for 52% of global advertising expenditure in 2021, exceeding the 50% mark for the first time, according to Zenith’s Advertising Expenditure Forecasts, published today. That’s up from the 47% of global adspend that internet advertising... Continue reading→
Marketing Achievement Awards winners announced
The winners of the inaugural Marketing Achievement Awards (MAA) have been announced, at a prestigious gala dinner at Sun City this evening. There was much celebration as South Africa’s top marketers came to the stage to be acknowledged for the excellent marketing strategies they created for the world-class campaigns that were showcased at this event.... Continue reading→
Tribeca Public Relations retains Level 1 B-BBEE rating
Tribeca Public Relations (Tribeca) has retained a Broad-Based Black Economic Empowerment (B-BBEE) Level 1 status in its 2019 B-BBEE verification audit carried out by JS BEE Solutions, a SANAS-accredited B-BBEE verification agency. The B-BBEE verification process was based on the Marketing, Advertising and Communication (MAC) Sector Code, which defines Tribeca as a Large Entity due... Continue reading→
SASKO Sandwich Stories Evoke Childhood Memories
SASKO’s new campaign celebrates the sandwich July 2019: The simple sandwich – it’s more than just two slices of bread, it’s the memory of the person who made it for you, the moment you shared and the traditions that are passed on from generation to generation. In celebration of the sandwich and the memories it... Continue reading→
Consumers will spend 800 hours using mobile internet devices this year
People around the world will spend an average of 800 hours using the mobile internet this year – that’s equivalent to 33 days without sleep or pause, according to Zenith’s Media Consumption Forecasts, published today. By 2021 the total will rise to 930 hours, or 39 full days. This is the fifth edition of the... Continue reading→
Primedia Outdoor Celebrates 25 Years of Excellence
Primedia Outdoor, the largest wholly South African owned premier Out-of-Home media provider in Sub-Saharan Africa, is celebrating its 25th Anniversary throughout the month of July and on this notable milestone looks back on the evolution of the company and the accomplishments over the last 25 years. Formerly known as Primedia Ad Displays, Primedia Outdoor was... Continue reading→
The opportunity for retail-as-a-service
In-store advertising innovators Smart Media In recent years, retailers around the world have embraced experiential, personalised shopping environments that deliver bespoke solutions to consumers. In part, this can be attributed to the gathering and analysis of shopper data thanks to the availability of more innovative technology. So, what can local businesses learn from this to... Continue reading→