Latest Industry News
Lemaitre launches new brand positioning
Lemaitre Safety Footwear, part of the BBF Safety Group, briefed Boomtown to bring a fresh appeal to its brand, build awareness and place its safety footwear in the target market’s consideration set. Following in-depth research, the team uncovered an insight amongst the target market: ‘hard work is universal’. From this one key insight, Boomtown centered... Continue reading→
Food24 migrates to New Media
Food24, one of South Africa’s biggest online food platforms, will migrate to New Media on 1 October 2018 to become part of the agency’s growing food focus. The move signals a step-change for the beloved brand, integrating with the experts in the food space within the Media24 group. New Media is the creator of Eat... Continue reading→
When Death Calls
Sooner or later, death will call on every one of us and yet it is hardly the go-to conversation with friends and family, making it even more difficult to discuss with complete strangers – which is why Old Mutual decided to get expert advice on marketing its funeral policies in a way that not only... Continue reading→
Bookings for APEX 2018 Gala Event and Masterclass are open
The Association for Communication and Advertising (ACA) announced that ticket sales are open and selling fast for the two 2018 APEX awards events being held on Monday 16th July, 2018 at The Sandton Convention Centre. Tickets for the NeXt Level of Thinking Masterclass and evening Awards Ceremony can be booked online via http://www.acasa.co.za/apex_booking.aspx The events... Continue reading→
Data Fusion is Now!
Fusion is no longer the vision in research, but rather the preferred solution. The first fused media and brand data will be available to the media industry as soon as August this year comprising of the PRC’s PAM S and Nielsen’s Consumer Panel. The PRC plans to fuse Narratiive’s (formerly Effective Measure) online data to... Continue reading→
How Africa lives online and why it matters?
By Dirk Visser: Head of Digital and Brand Strategy at Instinctif Partners For centuries Africa has been seen as the dark continent, it has never been seen as place that is on the forefront of industry let alone technology but that has all changed. When it comes to Africa, the future has already happened and... Continue reading→
Never a dull moment at The MediaShop
Chris Botha, Group Managing Director of The MediaShop An update from The MediaShop I was at a talk a few years back where Adrian Gore explained in some detail why every year seems to go by quicker than the previous years. In short, the explanation goes that when you are one year old, a year... Continue reading→
Activations – Beyond the hashtag
Peter KohlÖffel of ProActive™ explains that social, digital and experiential need to work hand in hand to achieve excellent results. In a world saturated with technology, staying close to your consumers is of paramount importance – especially if you want to cut through the clutter, be noticed and be exciting enough for consumers to want... Continue reading→
Brand submissions for the 2018 Vega Brand Challenge now open
Brand submissions for the 2018 Vega Brand Challenge now open When brands encounter a challenge, they generally turn to the professionals for creative help – from strategic brand planning to multimedia design and copywriting, experience and reputation are everything. For this reason, brands tend to place their trust in the tried and tested agencies and... Continue reading→
Continued growth with South African Breweries
Joe Public United is excited to celebrate two new business gains from SA’s largest alcoholic beverage group, SAB. Picking up Flying Fish and Castle Free in the last few months is testament to the three-year creative relationship the group has with the SAB brand. “As the market leader in flavoured beers, Flying Fish aims to... Continue reading→