Latest Industry News
Brand Council’s “Brand Barometer” Results Presentation A Success
Last week, the Brand Council South Africa (BCSA) presented the annual Brand Barometer Survey results from 2017, providing all who attended the event with sobering truths about the state of our industry. In 2008, leading members of the Brand Marketing industry gathered with the intention of forming the Brand Council of South Africa (BCSA). Over... Continue reading→
The Big Opportunity: How To Grow Brands In Recession
by Rita Doherty, Chief Strategy Officer, FCB Africa Recessions suck, but there is a major opportunity for brands that only comes around in a recession. Brands that maintain advertising exposure when competitors are cutting back, can grow their market share at lower costs than during times of growth. This is because market share is cheaper... Continue reading→
Sacrifice for your studies, top Gauteng matric advises class of 2018
Gauteng’s top Engen Maths and Science Schools (EMSS) 2017 matriculant Esther Shuping had two secret weapons to ensure her success – her mother Puleng Shuping and the brilliant EMSS teachers who helped her secure a clean sweep of straight As. And although Esther begun her B. Pharmacy studies at Wits University earlier this month, she... Continue reading→
Rocking radio content for the Massiv purpose market
The not-so-hidden secret behind the buzz surrounding the Massiv Metro taxi radio station is finely tuned radio programming. Hybrid radio station Massiv Metro is the brainchild of top-rated DJ, DJ Sbu and Massiv Media, the 2017 Media Owner of the Year Award winner, that streams live in Johannesburg taxi ranks and taxis, and online at www.massivmetro.com.... Continue reading→
Eastern Cape matric walks the long road to his dream job
Eastern Cape matriculant Lutho Jimana did not let his long daily walk to school, his overcrowded home where it was difficult to study, nor financial constraints due to his mother’s unemployment get in the way of studying towards his childhood dream job. This month Lutho began his studies at Rhodes University that will ultimately see... Continue reading→
Consumers proving to be the best brand ambassadors
More and more marketers and brand managers are realising that their best brand ambassadors are their very own consumers, but they seem unsure where to find them and subsequently, how to “on-board” them. Enter theSALT, specialists in influencer marketing, offering their clients positive brand conversations that originate from existing customers. “A marketer’s existing customers... Continue reading→
Flock provides Digital Application for the Integrated Marketing Conference
Flock Event Management’s customisable, flexible and cost-effective mobile app provided delegates and speakers with a seamless experience at the recent IMC 2018 conference. Held in Johannesburg for the 6th time, IMC is said to be the leading marketing and communication conference in Africa, exposing delegates to the full range of communication disciplines including digital and... Continue reading→
M&C Saatchi Abel uses creativity to inspire Capetonians to save water.
As the water crisis in Cape Town has worsened and the need for people to change their mind-set and behaviour around water usage has intensified, M&C Saatchi Abel has created a campaign to make their office a more water efficient space by instituting some simple, but effective ideas. They didn’t only launch it internally, they... Continue reading→
Orange Block ensures bespoke events and experiences
How does Toyota entertain its partners while their spouses are in corporate training for the bulk of the day? Orange Block, a bespoke events management company within the Nfinity Group, explores. “Considering that many of the partners were from out of town, we felt that a unique Johannesburg experience would create a memorable day for... Continue reading→
#EpsonEntrepreneur campaign calls for aspiring entrepreneurs and start-up business owners to take the first step
Epson, global innovators in printing and visual technologies, is supporting future entrepreneurs and start-up companies in South Africa, with the launch of its #EpsonEntrepreneur campaign. The campaign calls for South Africans to self-nominate or nominate budding entrepreneurs and start-up business owners by submitting a 300-word written business elevator pitch or 3-minute elevator pitch video of... Continue reading→