Latest Industry News
Covid-19: Lockdown and quarantine means people are consuming more media
By Lukanyo Bushwana, Strategist at The MediaShop Any global pandemic is bound to cause distress and uncertainty, causing people to be socially isolated, limiting their exposure on certain mediums and increasing consumption on others. As the old adage goes “one man’s loss is another man’s gain”. According to Nielsen, staying put in our homes can... Continue reading→
Local newspapers – your trusted source of information
Whether it’s in the handling of newsprint or advertising, during these trying times of lockdown and COVID-19, local newspapers are proving to be a safe place for consumers and advertisers alike. And with more people at home, mediums such as these are receiving more attention because they’re a credible source of information for the community.... Continue reading→
Heraut knows the feeling
Editor of the Heraut Heidelberg and Nigel, Yvonne van Coller shares her account of getting local newspapers out during the lockdown. By now we all know the feeling – the Corona virus feeling. When President Cyril Ramaphosa announced the lockdown on the evening of March 23, it shook me. But it was only the following... Continue reading→
Danielle Sneiders to head HelloFCB+
HelloFCB+ has appointed Danielle Sneiders, a seasoned industry executive with 20 years’ management and operational experience, to head the agency. Results-driven and dynamic, Sneiders’ industry-specific skills set includes launch and extension, re-brand, strategy, product promotion, analytics, campaign development, implementation and integration. She started her career at Ogilvy Johannesburg in 1999 before moving to Net#Work BBDO... Continue reading→
The evolution of sponsorship
The rapidly evolving world of broadcast and the manner in which consumers engage with the medium is forcing marketers and advertisers to redefine how they talk to their audiences, and what they say. One of the categories within this mix that has the potential to benefit most from the disruption is sponsorship. However, it appears... Continue reading→
Binging just got a whole lot easier (for some)
Jenna Malcolm, Digital Campaign Manager at The MediaShop Evening viewing usually goes something like this: “Let’s binge on YouTube”… Ad is served Ad finishes… we’re hit with another ad That ad finishes, SURPRISE… we get hit with another one straight after that… Finally… I can binge. Hold up… don’t get ahead of yourself. There’s more.... Continue reading→
The world of digital media is set to change
Jarred Mailer-Lyons, Head of Digital at The MediaShop says that we’re moving into a world where the boundaries of physical and digital are becoming blurred. Audiences today are far more connected and marketers have to find innovative ways to stand out in order to make real connections. During his State of the Nation address, President... Continue reading→
2020 Effie Awards South Africa Postponed
The Association for Communication and Advertising (ACA) has announced that the 2020 Effie Awards South Africa summit and gala event have been postponed and will now take place on 7th and 8th October 2020, respectively. In response to the continuing developments of the Coronavirus (COVID-19) pandemic in South Africa, and following recent announcements from the... Continue reading→
Caxton to continue publishing newspapers during the Covid-19 lockdown
Announcement from Caxton Local Media C.E.O., Jaco Koekemoer, “There will be quite a few necessary changes to the business.” They key amendments that will affect national advertisers are as follows: No insert advertising will be accepted. Certain publications will not publish – list to be provided asap. Bi-weekly publications, reduced to once a week. Some... Continue reading→
Ailing events industry urges corporates for assistance during Covid-19
The South African event industry is reeling and unsure of its future as a result of the Covid-19 pandemic. While the marketing industry has a significant challenge on their hands, a small group of local entrepreneurs are pulling together to provide a solution. “Our local event industry is made up of bright minded entrepreneurs and... Continue reading→