Latest Industry News
Splitting the content atom to make an impact in a changing media landscape
Flighting a traditional ad for radio or television has stopped having the significant impact it once had. As a result, most marketers and brand ambassadors are turning to ‘new’ media. But, while the agencies and companies they partner with may know how to book media space – and conceptualise and create – in this environment,...
SA’s stagnant business growth gets a kick start from technology
Citing a stalling economy and ongoing power shortages, ratings agency Moody’s has cut South Africa’s GDP growth forecast from 1.5% to 0.7% for 2020. As growth stagnates, businesses, both large and small, are struggling to find the additional revenue generation needed to meet shareholder expectations. It’s in times like this that business needs to adapt... Continue reading→
Zwai Bala hosts Masterclass for Old Mutual & AMPD Studios
Zwai Bala hosted a packed Masterclass at AMPD Studios in which he spoke openly and candidly about how he is handling his massive tax debt as well as strategies for up-and-coming musicians to succeed in the current music industry climate. AMPD Studios, a hub created by Old Mutual as part of its new sponsorship strategy... Continue reading→
Coca-Cola leverages its English Premier League sponsorship in Nigeria with a campaign from FCB
Coca-Cola is leveraging its sponsorship of the English Premier League with an integrated campaign currently running in Nigeria, and created and implemented by the soft drink’s marketing partners on the continent including FCB, Isobar, Dentsu, Ogilvy Nigeria, Town Criers and R&B Public Relations. The company’s IMC Director, Monali Shah, tasked FCB to engage the myriad... Continue reading→
The MediaShop evolves into a fully-fledged IMC, intelligence led agency
Award winning media agency, The MediaShop began its evolution into an integrated marketing and communications (IMC) agency in 2019, and is now ready to make the transition final. The move allows the agency to offer business solutions beyond media that will be informed by data and behavioural economics, says Kgaugelo Maphai, The MediaShop’s Johannesburg MD. Led by... Continue reading→
The evolution of Mobile
Simba Hozo, Digital Specialist at Reprise Digital looks at the evolution of mobile in the consumer and branding space. We all remember the first telephone we ever used, connecting with the person on the far end of that dialling tone. It was amazing to be able to connect like that no matter the time or... Continue reading→
rooi rose is proud to announce season 3 of rrRADIO in February 2020
rrRADIO, rooi rose and Caxton Magazine’s first, free Afrikaans podcast channel for women, is expanding its programming for a second time, since its launch in June 2019. rrRADIO offers clients a new innovative and cost-effective way to connect to the Afrikaans market and sought-after rooi rose audiences. “Over the first 2 seasons, rrRADIO downloads and... Continue reading→
Is attention the new media currency?
At the end of last year SPARK Media and Caxton commissioned international attention technology company Lumen to utilise its eye tracking software in qualitative research to measure attention on its local newspapers and lifestyle magazines. The results will be out in early March. It’s everything that was expected and so much more! “Just because you... Continue reading→
Conceptualized by FCB Interface, an Indian campaign ‘Punishing Signal’
The Mumbai Traffic Police in India finds an innovative solution to the honking problem in the city with some tech and typical Mumbai humour ~The campaign ‘Punishing Signal’ has been conceptualized by FCB Interface~ Mumbai is one of the noisiest cities in the world. And a lot of this noise can be traced back to... Continue reading→
FCB Joburg & Coca-Cola Phonetic Can major winner at 2019 Creative Circle Awards
FCB Joburg and its client, Coca-Cola South Africa, were among the biggest winners at the 2019 edition of the Creative Circle Annual Awards. Their collaboration on the Phonetic Can campaign was the most awarded campaign on the night with two first places and two second places – firsts in the Out-of-Home and Integrated Campaign categories,... Continue reading→