Latest Industry News
CNN International Commercial appoints Phil Nelson as Chief Operating Officer
CNN International Commercial (CNNIC) has appointed Phil Nelson as Chief Operating Officer (COO) to lead CNN’s operational and international growth initiatives outside of advertising sales. As COO, Nelson will oversee CNNIC’s Business Development and Strategy, Finance, Strategic Planning and International Sales Operations as well as its Content Sales and Licensing. This includes managing and growing... Continue reading→
Nedbank Banks On Riverbed
Nedbank has appointed Riverbed to manage its Consumer PR. This win is testament to the agency’s ability to develop sound brand strategies with compelling creative ideas. Nedbank’s strategy is responding to the rising societal demand for purpose-led work, something that Riverbed has always been committed to as a guiding philosophy. While Riverbed has established itself as a through-the-line creative agency, and although there’s an... Continue reading→
Customer Experience by Design – Connecting the Dots of a simple CX Strategy process
Customer Experience (CX) has long been the buzzword globally, due to being identified as a key opportunity for growth in any business. Research proves that customers no longer primarily base loyalty on price or product, instead they stay loyal to companies because of the experience they have with them. Gartner predicts that this year, more than... Continue reading→
WCBS’S Blood Buddy Would Like To Expropriate Your Blood
Meet the Western Cape Blood Service’s (WCBS) ‘Blood Buddy’. He’s more than just a drop of blood hanging out with other clots, watching the footie on a plasma screen over the weekends. He’s mischievous, competitive and sometimes a little provocative. The Jupiter Drawing Room Cape Town took the WCBS’s character and gave him a new... Continue reading→
Cinemark becomes Ster-Kinekor Sales – in a year of box office gold
Cinemark has rebranded as Ster-Kinekor Sales, and with a year of record-breaking box-office underway, cinema advertising is set to deliver dividends. A long-standing division of Ster-Kinekor, Cinemark has been South Africa’s leading cinema sales house for nearly half a century. Since its establishment in 1971, it has come to represent about 63% of cinema... Continue reading→
Publicis Machine’s ‘leave no trace’ approach to Sealand Launch campaign resonates
When hot local upcycling brand Sealand wanted to use the opening of its new store to entrench the brand’s philosophy of treading lightly on the planet, it turned to Publicis Machine to re-invent the traditional invitation. The result is as graphically beautiful as the Sealand brand and the high-end design goods for which it has... Continue reading→
South Africa’s favourite township brands revealed in Ask Afrika’s Kasi Star Brands survey
The South African township market is vast and diverse – it is essential that brand owners understand the distinct lifestyle segments within each township and that marketers are able to get a granular understanding of the nuances that lead to brand loyalty. To this end, Ask Afrika conducts its annual benchmark Kasi Star Brands survey... Continue reading→
Why entrepreneurs are the key to unlocking SA’s growth potential
It’s no secret that South Africa has faced difficult financial times in the past few years. With an overall unemployment rate of 27.2 percent and over half of all eligible youth struggling to find work, there is certainly cause for alarm and a need for sustainable solutions. “The fact that government recognises the link between... Continue reading→
Cape Town has a new Centre of Excellence: HelloFCB+ The Human Connections Agency
Two of South Africa’s regularly awarded agencies, Hellocomputer Cape Town and FCB Cape Town, have come together to form a new agency, HelloFCB+. With tools to design, build and run entire customer journeys, HelloFCB+ combines technology and creativity to create strong, meaningful connections between clients and their audiences from the moment they first engage with... Continue reading→
One size does not fit all
Maggie Pronto, Media Strategist at The MediaShop Personalisation in advertising communication is a key part of the consumer journey. Consumers want a unique connection in exchange for their time, but they’re also concerned about how brands use their data. Or are they? Research from “The State of the Connected Consumer” by Salesforce, indicates that consumer’s... Continue reading→