Latest Industry News
Shield pushes boundaries, nominated for Newcomer and Campaign of the Year
Combining South Africa’s inherent love of soccer with a literal once in a lifetime opportunity – to train with international giants Chelsea Football Club, Shield has tailored a unique sponsorship property and been shortlisted for both Newcomer of the Year, and Campaign of the Year at this year’s Sports Sponsorship Awards. Gareth Marshall, Senior Brand... Continue reading→
Fak’ugesi African Digital Residency goes trans-continental in 2018
The Fak’ugesi Digital Africa Residency, a creative residency to support young digital creatives and innovators, has announced its fifth and most expansive artist’s residency taking place from 8 August until 9 September 2018. First established in 2014, the Residency this year includes artists from Cairo, New Delhi and Geneva, together with an artist from South... Continue reading→
Celebrating female pioneers in Mango-land
On 9 August 2018, South Africa celebrates National Women’s Day. On this day the brave 20,000 South African women from all races who marched to the Union Building on 9 August 1956 to protest against the Pass Laws of the day, are commemorated. National Women’s Day also honours other countless and nameless women who stood... Continue reading→
Engen Pitch & Polish continues to advance entrepreneurs
Engen believes that entrepreneurship and an entrepreneurial culture are crucial to South Africa’s sustainable economic and social development. This is why the petroleum giant is again a proud partner and the headline sponsor of the 2018 Engen Pitch & Polish, powered by Raizcorp. It is the ninth year that Engen has sponsored Engen Pitch &... Continue reading→
Celebrating our sponsors for 10 years of MOST
With preparations now well under way for the 10th celebration of the MOST Awards, the event’s organisers are delighted to announce the addition of more sponsorships for the annual event, which takes place on 13 September 2018 at the Wanderers Club in Illovo, Johannesburg. KayaFM plays a pivotal role as a key sponsor of the... Continue reading→
Zwelethu Radebe directs choose-your-own-ending Twitter series for Ford Fiesta
Egg Films’ Zwelethu Radebe directed The Independent State of Nandi, a choose-your-own-ending series of short films brought to Twitter from inside the all-new Ford Fiesta. Released every Monday and Thursday over four weeks across June and July 2018, the eight shorts captured Twitter’s imagination, with the first episode getting over 14 000 votes, 350 retweets, and nearly 2000 Likes, and... Continue reading→
Mall Ads launches Mall TV
In line with global out of home trends and to provide advertisers with leading solutions, Mall Ads™ has launched Mall TV™. The digital place based television network flights on strategically placed screens at key high footfall sites across the country. The new platform offers both retailers within malls as well as national and international brands... Continue reading→
FCB Joburg Distills Essence Of ‘Africanacity’ As It Assists Absa Relaunch In Africa
FCB Joburg has created a new word, as well as a 360° campaign embracing traditional and new media, to assist Absa Group, formerly Barclays Africa Group, in its relaunch in Africa.The group’s new brand strategy and identity were co-created by OgilvyRED (New York), Grid Worldwide and Yellowwood, in a year-long process that started in 2017.... Continue reading→
King James The Pick of the Litter for Bob Martin’s Global Business
Since winning the Bob Martin SA business in a three-way pitch earlier this year, King James the Second (II) has been hard at work rebranding and repositioning the iconic global pet wellness brand. And last week, launched the first series of television commercials with a fresh creative approach and new tagline. Marketing manager at Bob... Continue reading→
Hellocomputer and FCB Cape Town Helps WCG Address Bullying in 5 Questions.
The Western Cape Government is striving to put an end to bullying at schools across the province by launching a mobile toolkit and campaign called 5 Questions to End Bullying. Developed by Hellocomputer and FCB Cape Town, in conjunction with child psychologists, it features a video of a fake bullying incident in a school yard... Continue reading→