Latest Industry News
A History of Women in Advertising
By: Keshia Patchiappen, Condriac CEO In a highly transformative and evolving industry, the South African advertising landscape is not as representative as one would expect from such a progressive and diverse nation. Digital marketing in South Africa is still demonstrating an imbalanced gender dynamic. In an industry where 45% of the workplace is female, a... Continue reading→
See the animal behind the commodity
‘See the animal behind the commodity’ is the inspiration behind a new print campaign conceptualised by Artifact Advertising for their client, the Endangered Wildlife Trust (EWT), whose current focus is on the growing illegal trade in wildlife. EWT Communication and Brand Manager Belinda Glenn says the illegal trade in wildlife and wildlife products is thought... Continue reading→
Jacaranda FM scoops Outdoor Media Silver Award at the 39th Annual Loeries
The ‘More Music You Love’ campaign was not only a winner amongst the Jacaranda FM listeners, it also earned its well-deserved place at the prestigious Loerie Awards that took place last weekend at the Durban International Convention Centre (ICC). This Jacaranda FM campaign, executed by Halo advertising, won Silver in the Outdoor Media category, adding... Continue reading→
Vega students steal the show with 8 awards at Loeries 2017
This past weekend saw students from Vega, a brand of The Independent Institute of Education (The IIE), take home eight Loeries at the 39th Annual Loerie Awards which took place on 19 August 2017 at the Durban ICC. Both gold awards for integrated campaign work were awarded to Vega students, which is the school’s strategic... Continue reading→
Finalists announced for South Africa’s premier entrepreneurial competition
Now in its 29th year, the Entrepreneur of the Year® competition sponsored by Sanlam and Business/Partners has built up a stellar reputation of attracting and celebrating excellence in entrepreneurship. Following a tough preliminary round, a shortlist of 15 standout entrants has made it through to the final round of the 2017 edition of the competition.... Continue reading→
Eveready South Africa welcomes ASA ruling
Eveready South Africa welcomes the Advertising Standards Authority (ASA) decision to uphold its complaints relating to Duracell’s “10 x longer” claims. Following its investigation into the testing claims, statements made in advertising small print, Eveready South Africa (Eveready) referred a recent Duracell advertising campaign to the ASA to consider whether it breached five codes within the South... Continue reading→
Homegrown business Mr Delivery gets a bold and bright brand makeover
New look and feel positions Mr D Food as the premier food delivery service in SA… Over the past year, door-to-door food delivery has become a highly competitive space. As the most established and farthest-reaching local service, Mr Delivery has dominated the SA market and in keeping with technological developments and trends, Mr Delivery developed... Continue reading→
House of Brave creates 1Life’s new brand TVC
There is a great leveller and a unifying truth in life, that regardless of how rich or poor, successful or not, whether male or female, virtuous or corrupt, we will all one day bid this mortal existence farewell; a truth clearly captured and executed by House of Brave for client 1Life’s new brand TVC launched... Continue reading→
New campaign from FCB for Amarula Trust – ‘Don’t Let Them Disappear’
A new campaign from FCB Cape Town for the Amarula Trust aims to decrease demand for elephant ivory through education. Called, ‘Don’t Let Them Disappear’, the campaign aims to spread the message that every ivory product bought and sold on the black market means another elephant lost to poaching. The campaign is led... Continue reading→
Kyle Lewis takes home nine Loeries
Arcade Content’s Kyle Lewis took home nine Loerie Awards on the weekend: Gold, four Silvers, three Bronzes and a Craft. Going into the awards, Kyle and Egg Films’ Sunu each had 15 finalists, more than any other South African directors. Kyle directed Mr Madumane, the Cassper Nyovest music video that formed part of King James’ Conspicuous Savers campaign... Continue reading→