Latest Industry News
Future-proofing a singular Absa brand across diverse African operations
Absa will share marketing insights into what it takes to build a single brand across the African continent at the annual Marketing Achievement Awards and Summit at Sun City Resort in the North-West Province. The event, on June 27, is endorsed by the Marketing Association of South Africa. David Wingfield, Managing Executive: Group Marketing and... Continue reading→
Global Out Of Home Media ‘Goes Green’ With Solar Site In Cameroon
Global Out of Home Media has launched a number of initiatives in its drive toward reducing its carbon footprint and supporting its environmentally-responsible stance. Within this approach, the company recently unveiled the first of its solar-powered gantry billboards in Cameroon’s largest city and economic capital, Douala. The city is home to Central Africa’s largest port... Continue reading→
Outdoor Network Building Growing National Large Format Digital Presence
With digital at the heart of its development strategy, Outdoor Network has grown its digital national large format network to five highway sites, offering increased value to advertisers and an expanding national footprint, with a focus on key high impact metropolitan highway sites. The 4.5m x 18m large format digital billboards are situated in Gauteng... Continue reading→
Coronation CEO invites young people to have their say this Youth Month
To mark Youth Month and recognise the importance of tapping into the powerful insights of South Africa’s youth, Coronation Fund Managers invited 35 finance and business university students to its Cape Town offices for an interactive discussion session with CEO Anton Pillay. Students from the University of the Western Cape and the University of Cape... Continue reading→
Ideas-Led Creative Solutions Open Doors for Riverbed into Barloworld
In April 2019, Riverbed was selected as the agency of choice to partner with Barloworld Limited to launch its Khula Sizwe B-BBEE Share Scheme campaign. The campaign theme, founded on insights around the power of sharing, needed to be communicated in a clear and meaningful way across multiple touchpoints, including TV, radio, digital including a microsite, and other... Continue reading→
Inclusive Education, One Pen at a Time
For the eighth consecutive year, South Africa’s most loved pen, BIC®- through its partnership with the Read Educational Trust and Brainwave – is on a mission to distribute 1.5 million pens to learners at disadvantaged schools across South Africa. To achieve this, BIC® is embarking on a national educational roadshow, ‘Power Their Potential’, with brand... Continue reading→
New TVC from FCB Joburg drives Debonairs’ Pizza Friendzy® promotion
A new television commercial – in 30-second and 20-second formats – from FCB Joburg is driving a Debonairs Pizza promotion that is creating R160‑million’s worth of attention, the Debonairs Pizza Friendzy®. Dominating all television channels from SABC, ETV and MNET to DSTV and COMEDY CENTRAL, the new TVC was created by FCB Joburg’s team of... Continue reading→
Drones Take Entertainment To New Levels
Drone technology has made considerable advances since the last Mediatech Africa in 2017. According to Mediatech trade show director, Simon Robinson, drone technology is a powerful tool for many sectors of the economy but it’s undeniably disrupting and drastically altering the events, media, and film-making industries. “Unmanned aerial geniuses – drones ignite the imaginations of... Continue reading→
FCB Joburg and the Coke PHONETIC CAN introduces South Africa to South Africa
It’s been 25 years since apartheid was dismantled. South Africa now recognises 11 official languages. But the truth is, South Africans still can’t say each other’s names. In the summer of 2018, FCB Joburg and the brand known for putting people’s names on its cans, Coca-Cola, did something more. Together they helped introduce South Africa... Continue reading→
Future-proof Marketing – Marketing with Meaning and Purpose
by Onyi Nwaneri, Marketing and Partnerships Executive from Afrika Tikkun On Thursday, Afrika Tikkun will be speaking on purpose-led marketing at the Marketing Achievement Awards and Summit (endorsed by the Marketing Association of South Africa) at Sun City Resort in the North West Province. Under the theme ‘marketing with meaning and purpose’, Afrika Tikkun provides... Continue reading→