Latest Industry News
The BCSA presents the 2018 Brand Commune
Scepticism abounds when it comes to business purpose and whether this has the potential to create real value for businesses in the long-term. Anyone and everyone from the advertising and marketing, brand, and business world is invited to join the discussion around whether business purpose is a fad or the thing that will propel us... Continue reading→
Ads24 provides Food for Thought on the road to 2019
Following the success of last year’s event Ads24s hosted its second “Food for Thought” at Hyde Park recently, in what is becoming much-anticipated annual fodder for the media industry’s top minds. For Ads24 the aim of the event is to challenge innovative thought among media professionals and to continue to inspire excellence in the industry,... Continue reading→
FCB copywriter off to Cannes as global correspondent
A young copywriter from FCB Joburg has just landed the gig of her lifetime (to date) – Yenani Madikwa has been selected as FCB Global’s second-annual Cannes FCBsocialEYE and receives an all-expenses paid trip to attend Cannes 2018 next month (June). As FCBsocialEYE, Madikwa will attend key talks, workshops, events, award shows and whatever other... Continue reading→
kulula.com in partnership with Breadline Africa and help2read gives the gift of literacy
kulula.com in partnership with Breadline Africa, The National Lottery Commission and Shine Literacy have joined forces to give the gift of literacy by donating a container library to Welwitschia Primary School in Delft. Across South Africa there are over 16 000 under resourced primary schools that provide adequate library facilities to libraries. The Partnership between... Continue reading→
Hellocomputer Cape Town wins Sub Saharan African account for home appliance giant Beko
Home appliance giant, Beko, has appointed Hellocomputer as its agency of record following a competitive pitch process. Beko is preferred by 440 million consumers in more than 130 countries, ranked the number one brand in Europe’s white goods market, the leader of solo white goods market and positioned as the official partner of the everyday.... Continue reading→
PRC explains brand new ‘read’ currency and introduces Core Readers
Consumers are interacting with media content in more sophisticated ways, accessing content on multiple devices, and at any time. In light of this, a new reading currency was required to achieve an accurate measurement of reading behaviour across multiple platforms to enable the buying and selling of advertising. “The outcome is PAMS (Publisher Audience Measurement... Continue reading→
Bad date? Just ‘Run Away’!
Not every date goes well! Bad dates happen and sometimes, escape is required. Primedia Unlimited’s TLC provided the perfect environment to communicate humorous snippets on how to escape ‘those’ situations in many relevant environments. “Diesel Jeans recently briefed TLC Media to run a one month campaign in various environments for the launch of their new... Continue reading→
Exciting New WhatsApp Series for Moms
We can all attest to being part of a WhatsApp group at some point in our lives. It could be the family group, the work colleagues group or the besties friends group – where nothing of any value is posted – just random memes and silly jokes. Or, you’re one of the lucky ones to... Continue reading→
Zee World Bus Shelter campaign creates industry hype
Digital satellite television channel, Zee World, which offers mainstream viewers in Africa the best in award-winning Bollywood movies and series, a variety of food, kids and talent shows and lifestyle programmes elected to use Street Network Bus Shelters in order to extend the reach of its latest ‘It’s Happening’ campaign.Street Network’s bus shelter offering provided... Continue reading→
APEX awards 2018 jury announced
As has been the case with the annual APEX awards in the past, the 2018 edition once more boasts with a highly regarded adjudication panel. The panel consists of captains of industry from a variety of disciplines, all of whom together will be combing through entries to find the ‘work that works’. Drawn from... Continue reading→