Latest Industry News
The strategy and measurement of online video
By Darren Kerr, Executive Producer and Director at 10th Street In the early 2000s, a range of technologies came onto the consumer market offering the ability to operate a computer using just the eyes. Targeted at the severely disabled, the hands-free computing systems allow them to place the mouse pointer anywhere on the screen simply... Continue reading→
The SpaceStation – First African publisher to offer programmatic page takeovers
The SpaceStation is the first publisher in Africa to offer page takeovers and transitional ads (between the page ads) programmatically. “We approached DoubleClick a few months ago to discuss how we can make our page takeovers available programmatically; and when they began testing Programmatic Guaranteed with Custom Creatives, The SpaceStation became one of their selected... Continue reading→
Sunu creates African superhero themed follow-up to Absolut’s Cannes Gold-winning One Source campaign
Egg Films’ Sunu directed Africa On Fire, NativeVML’s follow-up to the Cannes Gold-winning Absolut One Source campaign. Africa On Fire has already been featured on leading international trade publication Shots. Shot in Ghana, the four-minute film portrays creative revolutionaries as the superheroes they are – with their art form as their superpower. South African rappers... Continue reading→
Why FMCG brands should target consumers with small format OOH
By Howard Lonstein, Marketing Manager, Outdoor Network. When it comes to marketing FMCG products, one would presume that virtually every consumer is a target, and that the brand communication is going to reach those targets across the entire demographic spectrum. The default platforms for most brands are broadcast, TV, print, large format Out-of-Home (OOH) and... Continue reading→
Blacksmith Collective forges relationship with Tribeca Public Relations
Blacksmith Collective has appointed Tribeca Public Relations as its PR and communications partner, after a successful initial project made the company realise the potential that an ongoing relationship with the Tribeca team could achieve. Blacksmith Collective is an innovative production collective specialising in content creation and creative problem solving. Founded by creative entrepreneurs Diogo Mendonça... Continue reading→
Secrets of a successful agency
Attracting new business is an ongoing pursuit for successful communication agencies around the globe, and the Independent Agency Search and Selection Company (IAS) is unveiling secrets to success from a local and international perspective. For six consecutive weeks from Wednesday 24 January 2018, the IAS will run its “winning new business” course for agencies –... Continue reading→
Routed co-founder appointed as ISPA director
Malcolm Siegel, co-founder of Routed, South Africa’s only neutral cloud infrastructure provider, has been appointed to the board of The Internet Service Providers’ Association (ISPA). He previously served as an ISPA member since 2011, in a role within the INX working group management committee. Siegel says he looks forward to a more direct involvement within... Continue reading→
Tshemba Foundation teams up with Stratitude to provide new horizons for medical volunteers
An innovative local foundation is marrying the appeal of luxury accommodation and an African bush experience, with the opportunity to make a difference, to attract a different kind of visitor; one that will roll up their sleeves and work in under-resourced rural hospitals and clinics. The Tshemba Foundation has a mission: to improve access to... Continue reading→
Stratitude scoops silver at Gold Pack Awards
At a glittering ceremony at the Inanda Club in Sandton, integrated agency Stratitude took home a silver award in the food category at the IPSA Gold Pack Awards 2017, for their Beyers Chocolates slabs. The inaugural Gold Pack Awards took place in 1973, today it is the premier event in the South African packaging industry.... Continue reading→
Respublica appoints Relativ Media
Respublica Student Living, South Africa’s leading student accommodation provider, has appointed out of home specialists Relativ Media to connect brands with the 7,500 students living in its purpose-built residences across Gauteng. Relativ Media’s solution will bring relevant, non-invasive brand advertising to all Respublica students, ensuring the hottest products are top of mind to this captive... Continue reading→