Latest Industry News
Boomtown’s creative for Bronx Woman’s spring/summer 2017 campaign launches
Building on its autumn/winter campaign for Bronx Woman, Boomtown’s creative for the popular footwear brand’s spring/summer collection has gone live. Building on the It’s so me! concept seen last season, the creative is more vibrant and will be seen in stores nationwide, in print, online and through the public relations communications. Briefed to grow the... Continue reading→
Vega invests R3 million in the next generation of industry decision makers
Building an inclusive creative industry starts with a good education, ensuring young people are empowered to hold their own in the working world and sustain successful careers in the future. Vega, a brand of The Independent Institute of Education (The IIE), supports transformation in South Africa’s brand communication fields with bursary programmes and annual events,... Continue reading→
Boomtown to propel Propella brand
Boomtown is working with Port Elizabeth-based business incubator, Propella to enhance the brand and move it towards its own corporate objectives. Following a series of workshops, Boomtown has created a brand positioning for Propella, and consolidating its corporate identity, with the roll-out to commence early 2018. “We love working with, and supporting SMEs in the... Continue reading→
Black Friday is coming! Get your brands front and centre
Retailers are gearing up for what is arguably the biggest retail sales day of the year, Black Friday, on the 24th November. What can brands do to win their share of mind amongst consumers? Marc du Plessis, Joint CEO of SPARK Media advises. Traditionally an American shopping holiday, Black Friday has grown in popularity amongst... Continue reading→
Planning agency relationships for 2018: Timing is key for marketing professionals
As South African companies head towards the summer holidays, many are winding down. Not so for Marketing Directors, says IAS Managing Director Johanna McDowell, as this six-month period has come to be known as “review season”. “Just as individuals review their year toward the start of a new one, CMOs and marketing managers begin... Continue reading→
Homegrown App-Based Eventing Platform A Reality In 2018
A homegrown eventing platform harnessing the power of app technology will become a reality in South Africa when it launches early in 2018. Currently in Beta testing, the Flock Eventing Platform is an app that event attendees – be they regular or ad hoc – download to their smartphones or tablets and which houses all...
Ads24 offers customers creative tailor-made packages
With a wide range and reach of publications across the mass market, Ads24 has proven itself time and again for providing innovative 360 platforms that allow its clients to get their message across effectively, providing great return on investment through tailored campaigns across digital and print. An example of a campaign, where 360 degree integration... Continue reading→
Meet Tinqoh – Lebogang Rasethaba’s new superhero for Brothers For Life
Conceptualised by Joe Public, the ad introduces Tinqoh, a hero born and bred in the lush hills of ‘Indaweni.’ Fire, water and gravity are no match for this local superman who always answers the call of his community, until the day he’s faced with a completely different kind of challenge. Brothers for Life promotes positive... Continue reading→
Tribeca PR provides content support for Batsumi Travel
Batsumi Travel, a Pretoria-based travel agency providing corporate and leisure travel management services, has appointed Tribeca Public Relations (Tribeca) to develop a monthly digital newsletter as part of its stakeholder communications strategy. Tribeca’s services include content development, design and distribution of a monthly email newsletter, as well as support in growing Batsumi’s client database. “Tribeca’s... Continue reading→
Why I studied a business degree at a ‘creative school’
The future of business is by no means a straight line, with companies now expanding their recruitment criteria to include candidates with creative backgrounds and skill sets. As a result, young people entering the job market are beginning to take a more comprehensive, unconventional approach to their studies to become ‘all-rounders’ in their chosen field.... Continue reading→