Latest Industry News
Eveready South Africa welcomes ASA ruling
Eveready South Africa welcomes the Advertising Standards Authority (ASA) decision to uphold its complaints relating to Duracell’s “10 x longer” claims. Following its investigation into the testing claims, statements made in advertising small print, Eveready South Africa (Eveready) referred a recent Duracell advertising campaign to the ASA to consider whether it breached five codes within the South... Continue reading→
Homegrown business Mr Delivery gets a bold and bright brand makeover
New look and feel positions Mr D Food as the premier food delivery service in SA… Over the past year, door-to-door food delivery has become a highly competitive space. As the most established and farthest-reaching local service, Mr Delivery has dominated the SA market and in keeping with technological developments and trends, Mr Delivery developed... Continue reading→
House of Brave creates 1Life’s new brand TVC
There is a great leveller and a unifying truth in life, that regardless of how rich or poor, successful or not, whether male or female, virtuous or corrupt, we will all one day bid this mortal existence farewell; a truth clearly captured and executed by House of Brave for client 1Life’s new brand TVC launched... Continue reading→
New campaign from FCB for Amarula Trust – ‘Don’t Let Them Disappear’
A new campaign from FCB Cape Town for the Amarula Trust aims to decrease demand for elephant ivory through education. Called, ‘Don’t Let Them Disappear’, the campaign aims to spread the message that every ivory product bought and sold on the black market means another elephant lost to poaching. The campaign is led... Continue reading→
Kyle Lewis takes home nine Loeries
Arcade Content’s Kyle Lewis took home nine Loerie Awards on the weekend: Gold, four Silvers, three Bronzes and a Craft. Going into the awards, Kyle and Egg Films’ Sunu each had 15 finalists, more than any other South African directors. Kyle directed Mr Madumane, the Cassper Nyovest music video that formed part of King James’ Conspicuous Savers campaign... Continue reading→
Sunu the most awarded director at #Loeries2017
Egg Films’ Sunu was the most awarded director at The Loerie Awards; his Absolut One Source campaign with Native VML and Khuli Chana took home 11 awards from 15 nominations: two Golds, three Silvers, two Bronzes and four Craft Certificates, including one for Direction. Original Is Never Finished, Egg’s adidas Originals campaign with Johannes Leonardo and RSA... Continue reading→
Phonefinder.co.za boosts targeting with DMP implementation
Local online cellular contract comparison engine, Phonefinder.co.za has boosted its ad targeting capabilities with the implementation of a Data Management Platform (DMP). Lance Krom, founder and managing director at Phonefinder, explains that a DMP is a centralised platform that aggregates cross-channel audience data. The system analyses this data and generates audience segments, or packets based... Continue reading→
Nielsen announces Africa’s first Digital Audience metric
The entrenchment of Nielsen’s Digital Ad Ratings (DAR) in the South African media market, heralds a new era of audience-based advertising metrics where advertisers now know who, as opposed to just what, consumers engage with digital advertising across screens and publishers. DAR is powered by aggregated, anonymous information from the world’s largest third party, demographic... Continue reading→
Jury Presidents Announced for Eurobest 2017
South Africa, the European Festival of Creativity produced by Cannes Lions has announced its Jury Presidents for the 2017 Festival. Jose Papa, Managing Director of Cannes Lions commented, “Every year the eurobest juries feature an exciting mix of fantastic regional talent and global creative leaders. European creativity leads the way in so many areas and... Continue reading→
IAS appoints Hlamazi Mabunda as Project Manager and Consultant
The Independent Agency Search & Selection Company (IAS) is pleased to announce the appointment of Hlamazi Mabunda as its project manager and consultant. Hlamazi graduated from the AAA School of Advertising with a Diploma in Integrated marketing communications and a specialization in business management more than six years ago. Her first job as an intern... Continue reading→