Latest Industry News
Programmatic media buying has changed digital marketing
In South Africa, generally the level of knowledge of what programmatic media buying is, is low – says Sprout Media Performance. The problem with this, is that programmatic isn’t going away. In fact, it’s growing. Globally programmatic spend has doubled in three years and already in the US, display is outdoing search. Programmatic media buying... Continue reading→
WWF South Africa appoints M&C Saatchi Abel and MADE Agency as local partners
After a hotly contested pitch process, WWF South Africa – part of the world’s largest environmental network – has appointed M&C Saatchi Abel & MADE Agency to partner with them. M&C Saatchi Abel has been appointed as lead agency and will be partnering with MADE, who will be focused on integrating new strategies through digital... Continue reading→
October is Transport Month
In celebration of Transport Month this October, Engen Petroleum is taking their annual Driver Wellness programme to Gauteng, offering free health screenings for truck drivers at two Engen Truck Stops. As part of Engen’s Driver Wellness Initiative, all truck drivers are invited to receive voluntary health screenings at: Engen Market Gateway, Majorie Street, City Deep... Continue reading→
kulula.com and the Red Cross War Memorial Children’s Hospital launch a radio station for children by children
South Africa’s champion low-cost carrier kulula.com has partnered with the Red Cross War Memorial Children’s Hospital in Cape Town by donating funds to launch a first-of-its-kind radio station by children for children in Africa, RX Radio. The donation of R150 000 made to the Red Cross War Memorial Children’s Hospital will contribute to the launch... Continue reading→
Why Mass Market scores best in brand communication
Soccer Laduma, Die Son and Daily Sun have proved themselves time and again as being able to effectively communicate with, and hold the interest of, kasi consumers ̶ a culturally rich, diverse, trend-savvy market that holds enormous spending power in South Africa. Collectively, Daily Sun, Die Son and Soccer Laduma are seen by 8.9-million readers... Continue reading→
Clover’s Cream O’Naise Guinness World Records attempt cancelled
The management of Clover regretfully announces that they were forced to cancel their Guinness World Records title attempt at breaking the Longest Line of Sandwiches at Maponya Mall, on the 7th October, due to inclement weather. The company has been in planning for months to break a 4 kilometre long “Longest Line of Sandwiches record... Continue reading→
Harness the power of local newspaper inserts this festive season!
With the retail frenzy of Black Friday and the festive season fast approaching, Caxton Local Media Group and SPARK Media are gearing up for an influx of newspaper insertion demand, as more and more advertisers recognise the power of inserts as a powerful marketing tool. Local newspapers are the preferred medium for retailers and businesses... Continue reading→
Giving Mobility To Hope Volkswagen And Qhubeka Putting The Future Into Motion
As the maker of ‘the people’s cars’, Volkswagen puts people at the heart of what we do, making us passionate about South Africans and playing a vital role in driving people forward. Under the banner of ‘Volkswagen for Good’ we seek to provide motion with meaning to South Africa. The sponsorship of the Bicycle Education... Continue reading→
Golf Ads proves successful for Carfind.co.za
Carfind.co.za has recently renewed its contract with golf media specialist – Golf Ads™. The return on investment that the brand experiences through its Golf Ads™ campaigns has proved to be extremely successful, and the brand will continue to reap the rewards from advertising in the golf environment for another six months. The Carfind.co.za messaging is... Continue reading→
Penquin, Spitfire and Suzuki SA win big at Next Generation Awards
Spitfire Inbound, Penquin and Suzuki SA are delighted after being announced as the gold winners in the ‘Best Revenue Marketing Campaign/Event’ and ‘Best Marketing Automation Campaign’ categories at the recent New Generation Awards which identifies winners at the forefront of South Africa’s future communications, media and digital technologies. “We went head to head against... Continue reading→